Virtual waiting room examples
What brands show guests while they wait
Every guest in a NextMe line gets a branded page with their place in line. Here are some examples of what real brands and sponsors put on it.
What you can add
- Games
- Trivia
- Quizzes
- Polls
- Market research
- Lead capture
- Sponsor placements
- Product drops
- Product carousels
- Pre-orders
- Promo codes
- Rewards programs
- Menus
- Intake forms
- Check-in instructions
- Wait time updates
- Countdowns
- Maps
- Videos
- Social links
- Local recommendations
Virtual waiting room examples

3rdin line
LEGO Pokémon SMART Play
Virtual Waiting Room

LEGO × Pokémon
LEGO Pokémon SMART Play Experience
“You’re the trainer now” key art, with an illustrated map of the experience’s floor layout.

7thin line
The Shop at Fanatics Fest
Virtual Waiting Room

The Shop at Fanatics Fest
Barbershop at Fanatics Fest NYC 2026
Fans picked their cut from 12 styles of sports greats while they waited, for over 15 hours of engagement with The Shop.

12thin line
Evereden Express
Virtual Waiting Room

Evereden
Evereden Express pop-up at The Grove
A branded skincare quiz with a 15% off reward. 37% of guests engaged with it while they waited.

2ndin line
Cantu Beauty Bar
Virtual Waiting Room

Cantu
Cantu Beauty Bar
A product story, tile by tile, on what’s new in Cantu’s formula, built by agency Conversate Collective.

5thin line
PPULBATU WARI WARI
Virtual Waiting Room

KPOPMERCH
PPULBATU WARI WARI pop-up
An illustrated neighborhood map sends fans to local businesses while they wait, and tells them when to head back.

9thin line
Pepsi by Chain
Virtual Waiting Room

Pepsi × Chain
Brand activation
Introduces a new sauce from Chain and Pepsi, paired with Chain’s award-winning chicken tenders.

3rdin line
Hello Kitty Cafe Chicago
Virtual Waiting Room

Hello Kitty Cafe Chicago
Grand opening in Chicago
Built from the cafe’s own style guide, it says the line moves about 100 guests an hour and what happens after the text.

7thin line
Funko Retail
Virtual Waiting Room

Funko
Retail exclusives at SDCC 2026
A Check Current Inventory button above every exclusive, with its price and drop day, so fans know what they want before they reach the booth.

12thin line
Topps
Virtual Waiting Room

Topps
San Diego Comic-Con 2025
The drop’s products and prices, so fans arrive at the booth already knowing what they want to buy.

2ndin line
Fenty Beauty
Virtual Waiting Room

Fenty Beauty
Super Bowl brand activation
A game-day theme for the Super Bowl, with Cash App, the activation’s sponsor, shown to every guest in line.

5thin line
DC Shop
Virtual Waiting Room

DC
DC Shop at New York Comic Con 2026
NYCC exclusives, a 15% off code and DC community offers. Fans tapped through to DC links at a 91% click rate.

9thin line
The Headshot Experience
Virtual Waiting Room

Cvent CONNECT
Headshot Experience at Cvent CONNECT 2025
An American Express sponsor card with its own Learn more page. 15.9% of guests clicked through to the sponsor.

3rdin line
Connect x Cultivate
Virtual Waiting Room

Visit Anaheim
Gifting suite at Connect Marketplace
A sponsored gifting suite: guests picked their gift while they waited, with about 700 clicks into the catalog.

7thin line
Canva Education
Virtual Waiting Room

Canva Education
ISTE
Guests plan the prompt for the custom belt bag they’ll design at the booth, with what to do at each place in line.

12thin line
Prada Balm Banana Yellow Kiosk
Virtual Waiting Room

Prada Beauty
Banana Yellow kiosk at Selfridges
Guests 21st or later are sent to explore the Prada Beauty pop-up in the Selfridges Beauty Hall until their text arrives.

2ndin line
LEGO F1 - Build the Thrill
Virtual Waiting Room

LEGO
Build the Thrill F1 tour
Check-in instructions and a map of the activation. Fans spent about 4 minutes on it on average.

5thin line
Aphmau’s Mini Mart
Virtual Waiting Room

CatFace
Aphmau’s Mini Mart at NYCC 2026
A link to the show’s exclusive drop. 600+ fans opened it, spending over 32 hours with the brand.

9thin line
United Airlines
Virtual Waiting Room

United Airlines
Pilot hiring at WAI 2025
A recruiting page with where to be for each part of the line. Candidates spent over 4 minutes browsing it.

3rdin line
Mercedes-Benz Test Drives
Virtual Waiting Room

Mercedes-Benz
Test drives at Pebble Beach
Tells guests a text is coming before their test drive, and sends anyone without a guest code to finish registering.

7thin line
Volvo Cars
Virtual Waiting Room

Volvo Cars
NYC Half finisher medal engraving
Free medal engraving for United Airlines NYC Half finishers at Volvo Studio Manhattan, and a photo with the race’s lead vehicles.

12thin line
F1 Arcade
Virtual Waiting Room

F1 Arcade
Miami Grand Prix 2026
Promotes F1 Arcade’s private events to a crowd of racing fans, with an Inquire now button.

2ndin line
Headshot Cafe by Cantata
Virtual Waiting Room

NatCon25
Headshot Cafe by Cantata at NatCon25
The sponsor, Cantata, used it to tell guests what to do at each stage of the line and to promote its solutions.

5thin line
Earp-a-Palooza
Virtual Waiting Room

Earp-a-Palooza
Celebrity meet-and-greets
A reminder to buy photo ops before fans reach the table, and a nudge to share photos from the weekend.

9thin line
Magic Leap
Virtual Waiting Room

Magic Leap
CES
Clear steps for each place in line across a huge show floor, plus a link to learn about the demos.

3rdin line
Lucky Energy
Virtual Waiting Room

Lucky Energy
WM Phoenix Open
Builds anticipation for the aura reading guests are waiting for, in Lucky Energy’s own look.

7thin line
Resume Review
Virtual Waiting Room

Texas Conference for Women
Resume Review in Austin
A waiting room for each service, explaining each place in line and that service pauses during keynotes without losing your spot.

12thin line
South by Southwest
Virtual Waiting Room

South by Southwest
XR Experience exhibition
Tells attendees about the XR exhibition they’re waiting for. Exhibitors kept 32% more attendees.

2ndin line
Bayou on the Beach
Virtual Waiting Room

Bayou on the Beach
Restaurant waitlist
A restaurant sends waiting diners next door for drinks, its famous smoked tuna dip and the gift shop.

5thin line
SCDMV
Virtual Waiting Room

SCDMV
DMV branches
Not just for events: FAQs and services, so customers wait in their cars and arrive with paperwork done.
For sponsors
The one screen every guest in line checks
Guests come back to their waiting room again and again. A sponsor placement there reaches everyone in line, and every click is tracked.
- click-through to American Express at Cvent CONNECT
- 15.9%
- clicks into Visit Anaheim's sponsored gift catalog
- ~700
Frequently asked questions

What are good virtual waiting room examples?
Strong examples give guests something to do or know while they wait. Fenty Beauty and Cvent CONNECT gave the screen to a sponsor, Evereden ran a skincare quiz, Funko and DC listed their convention exclusives, LEGO showed a map of its activation, and Hello Kitty Cafe told guests how fast the line moves.
How do sponsors use a virtual waiting room?
A sponsor gets a placement on the page every guest in line keeps checking, with a link to its own page. At Cvent CONNECT, 15.9% of guests clicked through to American Express, and Visit Anaheim’s sponsored gifting suite drew about 700 clicks into its gift catalog. See the sponsor examples.
What should I put in my virtual waiting room?
Start with what guests ask your staff: where to go, how long the line takes and what to bring. Then add what you want them to do next, like shop a drop, take a quiz or visit a sponsor. How the virtual waiting room works covers every option.
Do these virtual waiting rooms work outside of events?
Yes. Bayou on the Beach sends waiting diners next door to its shop and bar, and the South Carolina DMV lets customers fill in paperwork from their cars while they wait.
Ready to build your own virtual waiting room?
Try NextMe free for 14 days or book a demo with one of our onboarding specialists.

