The challenge
At a show with more than 380 sponsors competing for attention, Ubiquity needed a stronger call to action than “stop by our booth.”
- Reaching the right people. Ubiquity’s goal was intentional time with enterprise decision makers, VIP speakers, and strategic accounts, not a general walk-up crowd that would dilute those conversations.
- Respecting senior attendees’ time. Executives at Money20/20 arrive with calendars full of sessions, partner meetings, and dinners. Few of them will stand in a line for a service, no matter how premium it is.
- Standing out on a crowded show floor. A memorable service experience draws attention, but a long line at the booth works against the very audience Ubiquity most wanted to meet.
The solution
NextMe gave Ubiquity a hybrid virtual queue that turned the salon into a scheduled, invitation-style experience instead of a walk-up line.
- Join in seconds, no app required. Guests scanned a QR code with their phones, picked a time window that worked for them, and received a text confirming their priority slot at the booth.
- A text when it was time. NextMe texted guests as their window neared, with a reminder on the day of their visit, so they could keep exploring the show instead of waiting at the booth.
- A branded waiting room. While guests waited, the Virtual Waiting Room showed their place in line on a page branded for Ubiquity, keeping the sponsor present between sign-up and service.
The results
The VIP Salon put Ubiquity in front of enterprise buyers one conversation at a time, and the results showed that quality mattered more than volume.
- More RFPs than at any previous conference. Conversations that started in the salon chair turned into more RFPs submitted than Ubiquity has received from any prior conference.
- Over 300 enterprise guests booked, and 106 served one on one. Every guest served had a face-to-face conversation with a high-value prospect, not a badge scan.
- Nearly 300 unique business emails, all opted in. Every guest who joined the queue opted in to marketing, giving Ubiquity a permissioned list of enterprise contacts to follow up with.
- Named a top 3 activation at Money20/20. Informa’s This Week in Fintech newspaper at Money20/20 recognized the VIP Salon as one of the top three activations at the show.
