The challenge
Attendees were excited to experience an Aura Reader activation, but standing in a long, unmanaged queue risked frustrating guests and reducing engagement. Lucky Energy wanted to maximize interactions with attendees, distribute drink samples, and ensure a seamless, enjoyable experience. Without an efficient waitlist solution, they faced:
- Lost engagement opportunities due to long, unmanaged lines.
- Unclear wait times, leading to drop-offs and guest frustration.
- Limited brand interaction, reducing the chance to convert attendees into long-term fans.
The solution
Lucky Energy partnered with NextMe, the leading onsite waitlist solution, to transform the waiting experience into a branded engagement opportunity. Using NextMe’s digital waitlist, attendees could:
- Join the waitlist via QR code displayed at the event.
- Receive real-time updates on their position via SMS.
- Enjoy free Lucky Energy samples, maximizing brand exposure.
Meanwhile, Lucky Energy’s event team used NextMe’s intuitive dashboard to manage and notify guests efficiently, ensuring a seamless flow of attendees to the Aura Reader activation.
The results
- 92% attendee retention. Nearly all fans stayed engaged until their turn.
- Increased brand exposure. More attendees sampled Lucky Energy drinks while waiting.
- Higher lead capture. With seamless check-ins, Lucky Energy built a stronger connection with potential long-term customers.
“NextMe allowed us to turn long lines into meaningful brand engagement. Fans loved the experience, and we maximized our sampling opportunity at the event.”
