The challenge
- Long lines. The high demand for PPULBATU’s exclusive experiences led to long queues, creating frustration for attendees and potential loss of business for nearby retailers.
- Inefficient wait time management. KPOPMERCH struggled to accurately manage wait times and provide attendees with real-time updates about their position in line.
- Missed opportunities for engagement. While waiting, fans lacked opportunities to engage with the local community, missing out on nearby retail promotions and experiences.
The solution
- Introduce QR codes for seamless self check-in. Attendees could easily scan a QR code to join the virtual waitlist, simplifying the check-in process and reducing manual errors.
- Engage with fans through the virtual waiting room. Fans received real-time updates about their wait position and were exposed to promotions from local businesses, turning idle time into an opportunity to explore East Lakeview’s offerings.
- Communicate with automated SMS notifications. Attendees were reminded of their check-in status and notified when it was their turn, enhancing the overall event experience and ensuring no one missed their slot.
The results
- 300% increase in customer intake speed. Streamlined check-ins allowed KPOPMERCH to handle more attendees efficiently.
- 2 hours saved per fan. Attendees spent less time standing in line and more time engaging with the event and the local community.
- 28% increase in retail throughput. Faster and more organized wait management drove increased sales and event participation.
