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Case studies · Events

NextMe Increases Efficiency at Brand Apart's Annual Conference

Brand Apart is a marketing and brand studio that hosts an annual conference featuring “Garages”, showcases that facilitate various types of conversation and connections with experts around new initiatives, tools, tactics and resources for franchise operators.

The challenge

NextMe was tasked with creating a new area in Garages that provides personalized help for attending “operators” on curated topics of interest offered on a first come first serve basis.

The solution

NextMe set up a waitlist for the new help area in Garages, so attendees could join it as they arrived. Staff used it to quote wait times, and attendees waited in NextMe’s virtual waiting room until it was their turn.

The results

NextMe improved the guest experience by creating more transparency and personalized communication. Our waitlist helped operators quote wait times more accurately to gain more insight into the sales funnel and retain more attendees. Brand Apart also took advantage of NextMe’s virtual waiting room to keep attendees engaged during long wait times and create additional sales opportunities.

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