While You Wait

Event marketing is the big trend everyone is talking about. In fact, 41% of marketers call them the most effective marketing channel and 77% of marketers are using experiential marketing as a key piece of a brand’s ad strategy.  While it’s easy to create an event for marketing purposes, creating the right event can be

B2B conferences and trade shows are a great way to generate leads and connect with potential clients. But if they’re not well managed, they can be chaotic and unhelpful. Be sure you’re getting quality time with visitors to your event booth by setting up individual meetings at conferences.  If you’ve never thought of or tried

If you work in the marketing world today, you’re probably familiar with event marketing. This technique promotes products or other ideas through live events. It can be as simple as a table in the vendors’ area of a trade show. Or it can be complex and creative, like the many viral events we’ve seen of

Experiential marketing is huge right now. Perhaps you’re currently planning an event. Or perhaps you’ve already held one, but aren’t sure how to gauge its success. Here are some of the most important KPIs to keep in mind when assessing your next event. Brand awareness Pre-event online engagement Before your event even begins, you can

Recently, Eventbrite published a study entitled “The Experience Movement” in which they explore the ways the millennial generation’s desire for experiences is shaping our culture. They found that 3 of 4 millennials would rather spend money on experiences rather than things. But even beyond this oft-talked-about generation, 80% of Americans of all ages believe that