Can a waitlist app replace a reservation system?
The short answer: in most cases, yes.
By now, everyone has heard over and over again how restaurants often operate on razor-thin margins. But most people don’t seem to understand how big of a financial and organizational blow no-shows can be to the restaurant and staff.
According to the Wall St Journal, 20% of diners who make reservations never show up. That’s a HUGE loss night after night, no matter what your margins are.
The problems that come with diners arriving late or not showing up can be eliminated by just not taking reservations at all (or as frequently). And there’s been an industry shift away from reservations over the last decade. Which begs the question: should you replace your reservation system with a waitlist app?
Benefits of a walk-in only policy
Can significantly reduce no-shows and increase revenue
Fewer staff needed to manage reservations and field phone calls
Faster table turns with no empty seats waiting for reservations
Can drive increased revenue during the wait (bar, merch, etc.)
Scarcity creates exclusivity
How to monetize wait times
A wait can be a really good marketing opportunity. Especially these days, where dining out is seen as entertainment in itself, people are more willing to wait as it has become part of the experience. If you have regular volume and have no problems filling tables, then a walk-in policy can boost your bottom line and save you some headaches.
Restaurateurs have learned that there’s a need to use new systems to ensure that they’re getting the most out of their investment. (ie. the chairs). By using a queue management system, restaurants are able to make sure each seat is promptly filled when a table opens up, providing updates and information in the virtual waiting room.
“A busy restaurant receives a 20% to 25% estimated revenue bump from allowing walk-ins only” - The Globe and Mail
If you’re going to have a wait, make sure the check in process and wait are as easy and informative as possible. The last thing you want is for your guest to have a bad wait.
Self check-in options are pretty much mandatory at this point, especially if there’s not always an employee there to greet everyone. Kiosks, QR codes, and website widgets are some of the ways you can enable your guests to easily join the waitlist. Waitlist apps provide custom forms for each of these options, allowing you to gather more relevant information prior to their arrival.
Secondly, make sure to use a waitlist app with a virtual waiting room. That way you can provide a transparent, informative, and engaging wait for your guests. More importantly, with a virtual waiting room, you can market your menus, promotions, upcoming events, social media, and even allow pre-orders. You can display your guests’ position in line and also be informative and directional, letting your guests know exactly what to do while they wait.
Find your niche
A walk-in only policy doesn’t work for every single restaurant. Each has its own set of customers, culture, layout, etc. So some establishments might find a hybrid model works best, especially the upscale ones. But at the end of the day, proper queue management is necessary to manage those walk-ins. Because without walk-ins, you’re going to be left with empty seats.
If you are going to allow reservations at your restaurant, you can still use NextMe’s bookings feature to save those tables. But make sure you have a backup plan.
For more information, book a demo to speak with an expert. A better waitlist system awaits.
