NextME Enhances Comic Con San Diego 

Hudson Gray is a full-service creative marketing and branding agency that creates seamless strategic marketing campaigns that leverage the power of brands.

The Need

Hudson Gray needed a way to help their client, SYFY, implement an appointment waitlist system to help their staff at Comic Con San Diego prioritize fans who wanted to ride their Karaoke Bus and Trivia Trolleys. Fans could easily request an appointment time as a “priority” listing, and SYFY’s brand ambassadors were able to leverage NextME’s app to notify fans when their ride was ready.


  • Increased efficiency of queue management and appointment scheduling of rides 
  • Standardized the appointment waitlist scheduling process across all staff and personnel 
  • Reduced the frequency of complaints by attendees and internal staff members due to long wait times
  • Leveraged data around fan wait times to significantly improve the design of future brand activations and experiences