BMW’s Ultimate Driving Experience allows people to test drive BMW’s latest line of car models and innovations at their race tracks around the US.
NextMe Enhances BMW’s Ultimate Driving Experience
As you can imagine, a free event like this gets packed and chaotic. Exhibitors at The Ultimate Driving Experience needed to better manage their waitlist of attendees at 16 of their events in 16 different cities. This prompted BMW and Octagon, their marketing agency, to reach out to NextMe for help.
NextMe helped Octagon and BMW optimize the waitlist experience at all 16 of their events. As a result, attendees and exhibitors reported that NextMe improved the attendee experience, enabled quicker turnarounds (which allowed more attendees to test drive cars) and standardized waitlist management across the exhibitors’ personnel.
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