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Attendees at the Nutanix booth and laptop stations at Next Conference

Case studies · Events

NextMe Enhances Next Conference 2019

Next Conference hosted by Nutanix is the IT industry’s leading datacenter and cloud conference where Executives, IT infrastructure and operations leaders, architects, devops practitioners and partners learn and discuss state-of-the-art practices on how to build and run enterprise clouds, on their terms, that provide agility and foster innovation to give businesses a competitive edge.

The challenge

Hands on Lab is an onsite tech lab at Next Conference where attendees can interact with the latest software offered by Nutanix. Next Conference wanted an easy way for the Hands on Lab team to manage their waitlist of attendees looking to interact with one of 50 laptops displayed at the conference.

The solution

The Hands on Lab team used NextMe to manage its waitlist of attendees waiting for one of the 50 laptops. While they waited, attendees were kept in NextMe’s virtual waiting room, which Next Conference used to build brand awareness and encourage app downloads.

The results

NextMe helped the client book 35% more 1:1 product demos. Next Conference was able to increase their brand awareness using the virtual waiting room and incentivize new app downloads.

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