How SYFY & HudsonGray Used NextMe’s Virtual Waitlist to Enhance Brand Engagement at Comic-Con
Comic-Con is a massive annual event focused on expanding the public’s appreciation for comics and related popular art forms. SYFY, in collaboration with experiential marketing agency HudsonGray, launched an exclusive Trolley Trivia & Karaoke Tour to immerse fans in the brand. By partnering with NextMe, SYFY and it’s partners were able to streamline their event logistics and maximize brand exposure at one of the world’s most popular conventions.
The Challenge
At major events like Comic-Con, where experiential marketing activations attract thousands of attendees, long lines signal excitement and popularity. However, when wait times become excessive, they can lead to frustration and missed engagement opportunities. With demand surging, attendees faced wait times of up to two hours, leading to:
Unclear wait times
Fans quickly grew impatient with unpredictable wait times.
Missed brand engagement opportunities
Attendees were stuck in line instead of interacting with the brand.
Unprepared fans
Long lines and inefficient communication channels mean attendees weren’t properly onboarded for their experience.
The Solution
To create a seamless, theme park-style experience, HudsonGray implemented NextMe’s virtual waitlist technology to help manage the SYFY activation at Comic-Con.
Real-time updates
Attendees received real-time updates on their wait status, allowing them to plan their time and stay excited for the experience.
Freedom to explore
Instead of standing in a long static line, fans could explore other brand activations while staying connected to their place in line via NextMe’s Virtual Waiting Room.
Expectation setting & onboarding
NextMe helped organize and prepare groups in advance, making sure the Trolley Trivia & Karaoke Tour operated at full capacity and on schedule.
The Results
25% increase in brand engagement
More fans participated in the activation while staying immersed in the SYFY brand.
Higher attendee throughput
NextMe ensured the activation ran smoothly, allowing more guests to experience the tour.
A more enjoyable fan experience
Attendees felt in control of their wait time, reducing frustration and keeping excitement levels high.
NextMe transformed our event logistics. Attendees loved the seamless experience, and we saw a massive boost in participation and engagement.
Kari A., Senior Producer @ HudsonGray
Interested in powering your next event with NextMe?
Try NextMe free for 14 days or book a demo with one of our onboarding specialists.