Search blog posts, case studies, solutions and more.

Blog · Restaurant Operations

A Hostess's Take on Waiting, Hangry Customers, and NextMe

Kuma's Corner - home of the legendary Kuma Burger - is one of the hottest restaurants in Chicago. See how NextME helps Kuma's manage their waitlist.

A Hostess's Take on Waiting, Hangry Customers, and NextMe

We’ve all been there. You walk into your favorite restaurant on a busy night, and the host gives you the news: it’s going to be a while.

In a city like Chicago, that’s pretty much a given at the best spots. Everyone knows which restaurants are worth the wait. If you want deep dish, you’re probably heading to Lou Malnati’s. If you want a great burger, Kuma’s Corner is hard to argue with.

(Full disclosure: I work at Kuma’s Too, so I may be a little biased.)

Whether you work in the industry or not, we all know the feeling. You trade a long wait for the certainty of a meal you’re already dreaming about, and spend the next hour in an irrational mix of hunger, impatience, and hope, until those four words finally come: “Your table is ready.”

The view from the host stand

As a hostess, I’ve seen both sides of that moment up close. I’ve watched customers’ faces light up the second I give them the good news. I’ve also seen the quiet panic and barely concealed frustration when I tell someone it’s going to be 45 minutes to an hour, especially when the servers keep walking past with burgers, mac and cheese, and wings that fill the whole room with the smell of homemade buffalo sauce.

It doesn’t exactly make the wait feel shorter.

Why NextMe makes the difference

Working at Kuma’s has its perks: great staff, great food, great beer. But one of the things I genuinely appreciate on a packed night is NextMe, the digital waitlist app we use to manage walk-ins.

Since Kuma’s doesn’t take reservations, keeping the front of house organized used to mean juggling names on a clipboard and trying to track down guests when their table opened up. Now, I enter a guest’s name and phone number into NextMe, and the app handles the rest. Guests receive an automated text with a link to their virtual waiting room, showing their real-time position in line. When their table is ready, I press a button and they get a text notification. No clipboard. No shouting across the room. And no app download required on their end.

It keeps things running smoothly on my end, cuts down on wait-related frustration for guests, and helps the restaurant turn tables more efficiently. On a busy Friday night, that matters a lot.

Frequently asked questions

How does a digital waitlist make a host's job easier at a no-reservation restaurant?

Instead of juggling names on a clipboard and tracking down guests when a table opens, the host enters each guest's name and phone number into the app. The app sends the texts and keeps the list organized, so there's no shouting across the room.

How do guests find out their table is ready?

When the table is ready, the host presses a button and the guest gets a text notification. Until then, the guest can follow their real-time position in line from the link in their first text.

Do restaurant guests need to download anything to join the waitlist?

No. Guests just give the host their name and phone number. Everything else comes by text, including a link to a virtual waiting room that opens in their phone's browser.

Why does a digital waitlist help with hangry, frustrated guests?

Long waits feel worse when guests are stuck by the door watching food go by and wondering how long it will be. Seeing their real-time spot in line cuts down on that frustration. It also keeps things running smoothly for the host and helps the restaurant turn tables more efficiently.

Ready to give your customers a better way to wait?

Try NextMe free for 14 days or book a demo with one of our onboarding specialists.