How NextMe Enhanced The Mom Project’s Career Fair Experience
Founded with a mission to support women and families, The Mom Project is the leading career destination for moms. The platform connects women with flexible job opportunities at forward-thinking companies that embrace the values of work-life balance, diversity, and inclusion.
Their career fairs are a key part of this mission, offering attendees opportunities to connect with potential employers, enhance their professional brand, and access resources to thrive in their careers. However, high demand at these events can sometimes lead to long lines and frustration, which detracts from the experience.
The Challenge
The event involved multiple high-demand stations, including:
A Resume Review Bar, where attendees received honest feedback and suggestions to enhance their resumes.
A Glam and Go Station, where expert stylists refreshed makeup and hair, provided everyday styling tips, and prepped attendees for brand-new headshots.
A Headshot Station, where professional photographers captured polished new headshots for prospective candidates.
At previous activations, these stations experienced long lines, and feedback revealed that some attendees spent the majority of their event time waiting in line instead of networking with potential employers—a missed opportunity for both attendees and hiring companies.
The Solution
The Mom Project and their agency SOPRICO integrated NextMe technology at the event to solve these challenges:
Eliminate physical lines by enabling attendees to join virtual waitlists.
Free attendees to network and explore while waiting for their turn.
Capture detailed data on station utilization for future event optimization.
The Results
37% increase in time spent networking
Instead of standing in line, attendees were free to mingle with other guests.
30% higher station throughput
Enabling more attendees to utilize services like the Resume Review Bar and Headshot Station.
Valuable data insights
NextMe offered detailed analytics, including average wait times, station popularity, and peak demand periods, providing invaluable insights for future planning.
Interested in powering your next event with NextMe?
Try NextMe free for 14 days or book a demo with one of our onboarding specialists.