NCompass International Enhances Guest Experience & Brand Engagement with NextMe’s Virtual Waitlist
NCompass International, a leading brand experience agency, specializes in producing high-impact activations for top global brands. However, managing large crowds and long wait times at exclusive brand experiences was a major challenge.
With NextMe’s data-driven approach, NCompass International was able to deliver a frictionless event experience while helping their brand client maximize engagement, optimize staffing, and prove the ROI of their activation.
Photo courtesy of Adult Swim.
The Challenge
NCompass needed a way to deliver more value to its clients – major brands investing in experiential marketing – by ensuring higher guest throughput, more meaningful interactions, and better data insights to measure event success.
The Solution
NextMe provided NCompass International with a modern virtual waiting room that streamlined guest flow and maximized brand engagement. By replacing physical lines with a digital waitlist, attendees could explore the event, interact with additional brand touchpoints, and receive real-time SMS updates when it was their turn.
This solution not only optimized event operations for NCompass but also enhanced the brand experience for their client, ensuring a higher return on investment for their activation.
The Results
The implementation of NextMe’s virtual waitlist significantly improved both NCompass International’s event execution and their client’s brand activation success:
40% increase in activation throughput
More guests experienced the brand’s activation.
50% reduction in perceived wait times
Guests remained engaged instead of standing in line.
Higher engagement with brand content
Attendees interacted with the brand’s social campaigns while waiting.
Better data & insights for brand clients
Real-time analytics provided measurable event impact.
NextMe allowed us to eliminate long lines while giving our guests a seamless way to engage with our activations. It’s a game-changer for experiential marketing.
Paul Ioakim, Director of Development & Special Events @ NCompass International
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