6 Tips for a Memorable & Profitable Mother’s Day

Mother’s Day is known as one of the busiest day of the year for restaurants. And it’s right around the corner! You may be wondering how to handle the extra demand. Here are our best tips for creating a special day that your guests will remember fondly for years to come!

Staff Up

No matter how amazing your staff is, they do have their limits. Don’t try to run Mother’s Day as if it’s the same as any other holiday. Be sure to staff up with some of your best hosts, servers, bartenders, and kitchen staff. If at all possible, avoid scheduling folks for Saturday night and also Sunday morning. You want energetic, fresh staff members, not ones who barely got to sleep last night.

Include Brunch

Even if you normally don’t serve breakfast, Mother’s Day Brunch is pretty much the gold standard. This also allows you to extend your lunch hours into the late morning, which means you can accommodate more table turns and really cash in on the extra traffic. Put together a special menu with all of the usual egg dishes, pancakes, and the like. But also include options from your normal lunch menu to provide variety and versatility.

If this is truly out of your norm, you might even try a prix fixe menu. This will allow you to streamline your kitchen’s efficiency while offering dishes that aren’t part of your normal routine. It also makes ordering ingredients much easier when you have a more limited menu to take into account.

Avoid No-Shows with a No-Res Policy

For important dates like Mother’s Day, it’s not uncommon for guests to choose to book two or three restaurant reservations, and then let Mom choose the one she likes most. Other guests will book for a large party, in case siblings and other family members want to join in the fun, but then show up with only a few people. And then there are those who come and want to spend extra time enjoying the celebration and reminiscing about childhood memories, while keeping your tables full for much longer than you expected. You can avoid these difficulties and more by not offering reservations.

But doesn’t that mean you’ll have a crazy long line? Probably, yes. But guests without reservations expect to wait on Mother’s Day. And you can manage the line and keep your guests informed about the wait with a waitlist app, like NextME. Our app will text your guests with a link to their place in line, then again when it’s time to head back to the host stand. There’s nothing for the customer to download, and they can even view current specials, your social media, and your menu as they wait. It’s really the best of both worlds!

Partner with Other Businesses & Up Your Mobile Marketing Game

Some of the most fun Mother’s Day specials involve partnerships with other local businesses. Imagine offering moms some fun beyond the meal with coupons for the cute little gift shop across the way or the funky jewelry boutique down the street, or a discounted mani/pedi or massage at a local salon. Anything that might be a good way to pamper the mothers in your community would work perfectly here. Even discounts for maid service packages or getaway weekends at a local spa or resort would fit well for the holiday.

How to manage such promotions? You could do something simple like “just show them your receipt,” but it lacks a bit of flair. Handing out paper coupons is also a possibility, but again, may not set the right “vibe” for your restaurant. NextME can help here too. Through our mobile marketing platform, you can customize the marketing messages your guests receive while they’re waiting for their table. Include fun local coupons here, and they can go shopping or book their salon services while they wait! In addition to being a fun way to promote other local businesses (and earn their promotions in return), this can turn wait time into a fun family experience that adds to Mom’s delight, instead of detracting from an otherwise special day. You also can send guests to your social media pages, which has been shown to increase restaurants’ social engagement by up to 17%!

Adjust the Floor Plan

Mother’s Day brings out families, and sometimes they come in large groups. It’s easy to see how a mother of three grown kids, who all have families of their own, can wind up needing seating for a dozen or more. You’ll most likely need to accommodate plenty of large parties.

And while it may be tempting to cram in as many tables as your space can possibly hold, don’t overcrowd or you’re in for a difficult shift for servers, and uncomfortably close tables for guests. Remember to leave plenty of space for booster seats as you’re likely to use more of them than normal. And make use of outdoor seating areas by investing in heaters if it’s still a bit chilly in your area.

Afternoon Tea

Don’t be afraid to think outside the box too. Consider adding in a mid-afternoon tea for Mother’s Day. With plenty of finger sandwiches and bakery selections, this makes for a shorter, less expensive meal that helps to spread out your busy day a bit by offering unique dining hours. And it’s becoming more popular for those looking for something a bit special and unique. Just be sure to promote it heavily on social media so that guests know you’re offering a special tea service and can plan accordingly.

Ready to introduce NextME to your business? Call us at (877) 639-8631 or schedule a demo from us HERE!


How to Plan for Mother’s Day Brunch

Do you know your mom’s favorite brunch spot or restaurant? Have you heard her often say, “I’ve always wanted to try this place out, but no one wants to come with me!” Your mother has fed you well your whole life, it’s time to return the favor this Mother’s Day.

Once you narrow down your mom’s favorite restaurant, the next step is to make a reservation. Most of the restaurants are usually busy on Mother’s Day. If you make a reservation in advance, you won’t have to wait in line. If you don’t, you could risk your mom being “hangry,” as she waits hours for the next table to open up. So you go ahead and call the restaurant only to find out that your mom’s favorite restaurant takes no advance reservations. You get all stressed out, hoping that the restaurant is not over crowded. But no need to worry!

NextME, the simplest digital wait list app, allows you to hold your place in line with just your cellphone. The app sends you a text message confirming your placement on the list and provides a link to a countdown clock for you and your mom. The best part is you don’t have to download the app. You will just have to come to restaurant that’s using it. As you can imagine, having a countdown clock means that instead of waiting in line, you will be making the most of that extra time. Perhaps you and your mom can grab coffee at the nearest Starbucks. When the clock gets low, NextME will send out another text, which you will reply to keep or cancel your reservation. From there, you will be notified when the restaurant is ready to seat you.

NextME has partnered with a number of top notch brunch spots in Chicago that you can take your mom to this Mother’s Day:

Kanela Breakfast Club, The Bongo Room , Le Pain Quotidien , Lou Malnati’s Pizzeria , Southport Grocery & Cafe ,Dryhop Brewers ,Corridor Brewery & Provisions , Whisk Chicago , Son of A Butcher , Café Selmarie , Wishbone

To learn more, visit our website. With NextME app, we turn waiting customers into happy customers.

PS: If your mom’s favorite restaurant is not using NextME, a digital wait list app, we have put together a nice referral program. Make sure to request NextME to the restaurant and we will compensate you once they sign up!

Wishing all the moms a Happy Mother’s Day from the NextME team! Happy waiting!