Lucky Energy Partners with NextMe to Increase Brand Exposure at the WM Phoenix Open
Lucky Energy, a premium beverage brand known for its clean and powerful energy drinks, needed a way to manage long lines of eager fans at WM Phoenix Open – a professional golf tournament on the PGA Tour.
Photos courtesy of Lucky Energy.
The Challenge
Attendees were excited to experience an Aura Reader activation, but standing in a long, unmanaged queue risked frustrating guests and reducing engagement. Lucky Energy wanted to maximize interactions with attendees, distribute drink samples, and ensure a seamless, enjoyable experience. Without an efficient waitlist solution, they faced:
The Solution
Lucky Energy partnered with NextMe, the leading onsite waitlist solution, to transform the waiting experience into a branded engagement opportunity. Using NextMe’s digital waitlist, attendees could:
Meanwhile, Lucky Energy’s event team used NextMe’s intuitive dashboard to manage and notify guests efficiently, ensuring a seamless flow of attendees to the Aura Reader activation.
The Results
97% attendee retention
Nearly all fans stayed engaged until their turn.
Increased brand exposure
More attendees sampled Lucky Energy drinks while waiting.
Higher lead capture
With seamless check-ins, Lucky Energy built a stronger connection with potential long-term customers.
NextMe allowed us to turn long lines into meaningful brand engagement. Fans loved the experience, and we maximized our sampling opportunity at the event.
Jeanette B., Field Marketing Director @ Lucky Energy
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