NextMe Helps Popular KPOP Brand Blend Art, Retail, and Fandom
KPOPMERCH, a leading provider of exclusive merchandise for KPOP fans, collaborated with NextMe to enhance their latest pop-up event experience.
PPULBATU, a TXT (Tomorrow X Together) character pop-up event in East Lakeview, Chicago, blended art, retail, and fandom to create a unique and interactive experience. Fans enjoyed photo opportunities, limited-edition merchandise, and activities designed to foster a closer connection to the group.
The Challenge
Long lines
The high demand for PPULBATU’s exclusive experiences led to long queues, creating frustration for attendees and potential loss of business for nearby retailers.
Inefficient wait time management
KPOPMERCH struggled to accurately manage wait times and provide attendees with real-time updates about their position in line.
Missed opportunities for engagement
While waiting, fans lacked opportunities to engage with the local community, missing out on nearby retail promotions and experiences.
The Solution
Introduce QR codes for seamless Self Check-in
Attendees could easily scan a QR code to join the virtual waitlist, simplifying the check-in process and reducing manual errors.
Engage with fans through the Virtual Waiting Room
Fans received real-time updates about their wait position and were exposed to promotions from local businesses, turning idle time into an opportunity to explore East Lakeview’s offerings.
Communicate with automated SMS notifications
Attendees were reminded of their check-in status and notified when it was their turn, enhancing the overall event experience and ensuring no one missed their slot.
The Results
300% increase in customer intake speed
Streamlined check-ins allowed KPOPMERCH to handle more attendees efficiently.
2 hours saved per fan
Attendees spent less time standing in line and more time engaging with the event and the local community.
28% increase in retail throughput
Faster and more organized wait management drove increased sales and event participation.
Ready to elevate your next pop-up experience?
NextMe specializes in helping experiential marketing agencies manage waitlists and enhance guest engagement. If you’re looking to turn waiting into an opportunity, contact us!