Most of the restaurants we love are small businesses. And the Covid pandemic has created a ton of problems for the restaurant industry this year. With some restaurants proving to be less-than ideal for this new culinary landscape, experienced restaurateurs have shifted their focus, rebranded, and incorporated tech to better meet the needs of their customers. In the case of Seth Boone and his team in Louisville, they did just that.
With a retro diner aesthetic and a savvy online presence, Gaslight Diner opened in mid-November to better meet the breakfast-food cravings of their neighborhood. And they’re serious about engaging with their community. Seth Boone has placed a strong emphasis on customer relations and service throughout Gaslight. For one, he’s made checking-in as easy as possible for his guests. After placing NextMe’s Widget on his site, Seth’s customers don’t have to wait in line or out in the cold Louisville winters. His guests can now check-in and wait for their table in their cars. They can even take a nice, socially-distant walk around town while they wait. It doesn’t really matter where they go. What matters is his guests don’t have to wait in line. And that is something that customers remember.
Always building on their customer base, Gaslight uses NextMe’s Virtual Waiting room to boost and drive engagement. While waiting for a table, guests can now browse their updated menus, promotions and visit their social media. They’re also updated with their spot in line so everyone stays calm and collected.
If you dine at Gaslight Diner (which we hope you do if you’re ever in the great city of Louisville), you can enjoy a virtual check in experience compliments of NextME (and Seth).