Nobody likes to wait. This is even more true in today’s fast-paced, on-demand society. But waiting is made so much less annoying when you’re given accurate information and kept informed. This is just one of the benefits a waitlist platform can provide for attendees at your next big event.
Waitlist platforms like NextME are an increasingly popular way for businesses to handle a queue of customers. From restaurants to healthcare clinics to conferences and industry events, this simple to use technology is taking the sting out of waiting.
And waitlist technology is making things easier on the exhibitor’s end too. It’s taking care of back end tasks like collecting customer data and keeping track of appointments.
Read on to find out why an appointment waitlist platform is a win/win solution that every event organizer should be using.
Why Appointment Management is Important for Events and Conferences
Greater Exhibitor Retention – Waitlist solutions like NextME allow your exhibitors to properly manage appointments and visitors during events. This leads to greater retention of exhibitors from one event to the next.
Let’s face it. Your exhibitors are investing a lot of capital to be a part of your event. And they want to ensure they’ll get a good ROI for this investment. The most valuable commodity they’re after? Qualified leads. If you can provide them with the ability to easily capture and qualify potential leads, you’ll see exhibitors come back year after year.
Providing NextME to your exhibitors is a great way to do this. In fact, this appointment and waitlist platform has been proven to improve lead retention rates by up to 35%. And it’s been tried and tested by the big boys like GE Appliances, who were able to capture more leads and close more sales than in prior events.
Greater Attendee Retention – Just like exhibitors, you want to entice your attendees to return for future events. A solution like NextME presents a seamless and user-friendly face to visitors at each booth of your event. If they can spend their time networking, browsing, and learning rather than standing in line, they’ll feel like it was time well spent.
At BMW’s Ultimate Driving Experience, NextME was deployed to great effect. As attendees waited to test drive the car of their choice, the chaos of this packed event was effectively managed with this waitlist platform. It allowed for quicker turnarounds so that visitors could participate more fully and test more cars. At all 16 of these events across the country, this lead to enhanced attendee experiences and positive responses.
The Benefit of Using a Platform that Offers Waitlist and Appointment Management
So why NextME? Why not just combine a basic appointment software with a simple waitlist? Or even just use an old school appointment book?
Many event exhibitors have found that setting appointments at an event can actually hurt their bottom line when visitors don’t show up. They may have booked a full day of appointments and brought the appropriate staff only to find that half of the visitors have changed their minds or found other things to do. Staff is left twiddling their thumbs waiting for people who are not coming. And booths are less busy, and consequently less profitable, than they expected.
It’s similar to the no show problem restaurants have faced for years using reservation systems like OpenTable. Since NextME was originally designed for the restaurant industry, our platform was created with this difficulty in mind.
NextME offers a combined “appointment waitlist” where people can get a priority spot for a specific appointment time but the expectations are that they still may have to wait.
With a simple text message, just before their appointment attendees can let booth operators know if they’re still planning to keep their appointment. If so, they are prompted to return to the booth as they’re soon to be next in line. If not, the waitlist is moved forward accordingly and the day progresses smoothly. Staff stays busy, booths stay active, and exhibitors and attendees alike don’t have to waste their time waiting.
So before your next big event, why not give NextME a call? We’d love to show you how our platform can fit into your plans seamlessly.