The Mom Project
SOPRICO, an experience design and production agency, partnered with NextMe to produce a seamless activation for their client, The Mom Project. The event was a 3 hour career fair… turned upside down. The experience drew over 300 moms (and dads!) in the San Francisco area who were looking to return to work and hosted 12 big name tech companies based in the Bay Area.
NextMe Helps The Mom Project Achieve Zero Lines
The Need
The event would involve multiple high demand stations, including a resume review bar where attendees could receive honest feedback and suggestions to enhance their resumes, a glam and go station where expert stylists refreshed makeup and hair, gave tips for easy everyday styling and prepped attendees for a brand new headshot, and a headshot station where professional photographers shot shiny new headshots for the prospective candidates. At previous activations, event stations had long lines and feedback indicated that some attendees spent their entire time at the event in a line, instead of talking to potential employers.
Enter NextMe! SOPRICO brought our technology to the event to alleviate lines, allow attendees to mingle while they waited, and to capture data for each station to have for future planning.
The Outcome
The Mom Project had absolutely zero lines during their event and delivered a fantastic attendee experience. Not only that, they also came away with an arsenal of data that will help design an even better next career fair. The Mom Project plans to use NextMe at all future activations.
Ready to try it yourself?
For more info about how NextMe can help your business, request a demo or get started for free.