Hudson Gray

Hudson Gray is a full-service creative marketing and branding agency that creates seamless strategic marketing campaigns that leverage the power of brands.

NextMe Enhances Comic Con San Diego

The Need

Hudson Gray needed a way to help their client, SYFY, implement an appointment waitlist system to help their staff at Comic Con San Diego prioritize fans who wanted to ride their Karaoke Bus and Trivia Trolleys. Fans could easily request an appointment time as a “priority” listing, and SYFY’s brand ambassadors were able to leverage NextMe’s app to notify fans when their ride was ready.

The Outcome

The waitlist for rides at Comic Con was efficient and standardized. Appointment scheduling was easy, resulting in fewer complaints by attendees and internal staff members due to long wait times. Not only that, the client got an arsenal of data around fan wait times to significantly improve the design of future brand activations and experiences.

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