5 Engaging Interactive Event Ideas Your Guests Won't Forget

Event marketing is a big way to engage with your target market in today’s world. The most impressive and memorable events involve interactive elements to really capture the attention and imagination of potential customers and clients. But how do you create an unforgettable experience that will resonate with attendees? Here are a few of our favorite interactive event ideas. 

Expert Consultations

Photo courtesy of Everystock Photo

You may be familiar with the Genius Bar at Apple Stores. It’s the brand’s version of tech support but carried out as a one-on-one consultation. The popular feature offers customers repairs, advice, and answers from knowledgeable experts.

This is an excellent technique to replicate at your industry events. Set up an area for attendees to have one-on-one time with your qualified experts. This type of interaction is extremely valuable to consumers and clients because it allows them access to professional advice. It also allows your experts to form a personal bond with attendees, and build an ongoing business relationship.

Brand Activations

The Netflix Altered Carbon booth at CES. Payless’s Palessi luxury shoe store marketing prank.  Carlsberg’s beer poster. The Oscar Meyer Weinermobile. What do all of these have in common? They’re all excellent examples of brand activations. But what does that even mean?

Photo courtesy of Oscar Meyer Wiener

Simply put, a brand activation is any experiential campaign designed to increase awareness of and engagement with your brand. They can be as simple as offering samples directly to your target market. Or they can be as complex as the Bates Motel at SXSW. But the most important things are that you get attention to your brand.

But the most important thing to remember is that a prank, stunt, or booth can’t stand alone. To make the most of your newly generated buzz, you should incorporate a social media campaign and engage the press with a PR strategy.

Photo Booths

Speaking of social media, one of the most common ways to get your visitors to share your brand online is the brand photo booth. These allow your attendees to share selfies on Instagram, Snapchat, and other apps with ease. And since you can include brand elements in the picture, it means your brand will be splashed across each of these platforms.

Photo courtesy of Etsy

So you create a really fabulous photo backdrop or hire and brand a digital photo booth. How to best leverage these photo ops for your event? First, be sure to create and widely publish a hashtag. Then, be sure to include a social media display in your booth. This way all the photos shared with your hashtag will show during the event. It’s a great way to prompt attendees to take part!

Not Just Swag, Custom Swag

If you’ve attended any sort of convention or networking event, you probably saw people handing out all sorts of goods from pens and coffee mugs to t-shirts and thumb drives. But in reality, a good bit of that event swag ends up in the trash. How do you create swag that people want to keep?

Photo courtesy of Lorem

Skip the standard giveaways and look for options that are unique to each attendee. Try hiring a caricature artist to create portraits of attendees. Or create a personalized thumb drive containing information, songs, or other data chosen by the user.

Or choose options that are unique to your brand. Instead of ordering out of the same catalog that a dozen of your competitors are using, create something unique. Make sure it ties in to your brand for an impression that lasts longer than your logo stitched onto a ballcap.

VR and AR

Create a digital experience with your brand that customers won’t soon forget. The use of virtual reality (VR) means attendees can interact with your brand beyond the physical limitations of your booth. Create a virtual reality demo of your product and its uses. Let them take a VR tour of your company headquarters or production facility.

Photo courtesy of SXSW at Dell House 

Augmented reality, on the other hand, brings digital elements into the physical space of your booth. The Snapchat lenses that allow users to add puppy ears or goofy effects to their faces are an excellent example. Pfizer Faucets used this technology to great effect at a show in 2017.

No matter which of these ideas you decide to implement, be sure to make it memorable to your product or service. They coolest photo ops or VR games won’t help if they have little connection to your brand. You want to create a memorable experience that attendees will associate with your brand in a positive way.


NextME's Guide: Top 10 Brunch Spots in Atlanta

Top 10 Brunch Spots in Atlanta

The city of Atlanta takes brunch seriously. So seriously, in fact, they’ve even rewritten local laws around this delightful weekend gastro feast. It’s no wonder then that there are so many amazing options for fun and fantastic brunching throughout the metro Atlanta area! But what if you’re looking for something beyond the usual eggs and pancakes menu? We’ve got the scoop of some of the most interesting and unusual brunch spots from all across the Gate City.

Vietnamese Brunch from at Bonton

Photo Courtesy of Atlanta Magazine

Looking for a bit of funky Asian flavor with your brunch favorites? One of our favorite international brunch spots in Atlanta metro is Bonton on Myrtle Street. Known for their blend of Vietnamese street foods and Cajun seafood boils, this unassuming pink brick building has a delightfully quirky brunch menu. You can get brunch classics with a twist, like the Lafayette Breakfast Sandwich, the Vietnamese Omelet Bahn Mi, or Pancake Banh Xeo. Or pick any of the fabulous dishes from the dinner menu and add an egg for just $2. And don’t forget the mimosas, bloodys, and other boozy breakfast drinks!

Jewish Deli Brunch at The General Muir

Photo Courtesy of Eater Atlanta

The General Muir is a classic New York-style Jewish deli located in Emory Point. Their brunch offerings include several open-faced bagel selections along with plates like their pastrami and egg sandwich or the delightful smoked hash with crisped pastrami and caramelized onions. All of their bread and baked goods come from their own bakery, TGM Bread, located next door. And they have some of the most delish classic Jewish delights like matzo ball soup and latkes served with applesauce and sour cream.

Country Diner Brunch at HomeGrown

Photo Courtesy of Thrillist

If you’re in the mood for an incredibly unpretentious brunch, Home Grown Georgia is your go-to brunch spot. Inexpensive, locally grown comfort foods abound at this super low-key eatery. They grow some of their produce on-site, and source the rest as locally as possible. In fact, they invite you to take a wander through the garden, as long as you stay on the paths. You absolutely must try their signature Comfy Chicken Biscuit, and their enormous pancakes are enough to fill any appetite.

Outdoorsy Brunch at Ladybird

Photo Courtesy of Ladybird

When you’re in the mood for some delish brunch alfresco, Ladybird Grove & Mess Hall in Atlanta's historic Old Fourth Ward is your perfect brunch spot. Their menu is an imaginative offering of what they call “elevated campfire cuisine.” Standards like their biscuits with sausage gravy and shrimp-n-grits are plied alongside more unique options like grilled romaine with poached egg, or their Base Camp boards designed to share. Wash it all down with a Redneck Mimosa or Ladybird Bloody Mary, and afterward take a stroll along the beltline, it’s certainly close enough!

French Market Brunch at Le Petit Marché

Photo Courtesy of Le Petit Marché

Le Petit Marché literally translates to “the little market” and it’s absolutely the perfect name for this brunch spot in Kirkwood. Their french toast sandwich is legendary among the regulars, and the cheese grits or chicken sausage are also favorites. Best of all, everything is market fresh and they’re known for their friendly service and homey vibe. They even pass a guest book around the restaurant so you can leave your comments and read the stories of those who’ve dined before you. If the weather is good, opt for a seat on the patio, and now and then brunch is accompanied by live music.

Gourmet Brunch at One Eared Stag

Photo Courtesy of One Eared Stag

No listing of the top brunch spots in Atlanta would be complete without a mention of the fabulous offerings at the One Eared Stag. They have all of the usual delights, with a gourmet twist. They have options like chicken salad with truffles, milk-fed veal with chimichurri, and quail eggs sunny side up. Feeling a bit adventurous? Order the Chef’s Breakfast. It’s not on the menu because it’s literally whatever the chef feels like making for you. But don’t worry, it includes half a dozen options on one tray, so if you don’t like one dish, you’re sure to enjoy the others!

Dog-Friendly Brunch at Publico

Photo Courtesy of Publico

Looking for a brunch where your favorite furry companion can be welcomed? Publico is your dog-friendly Atlanta brunch spot. Their Sunday Funday Brunch features a live DJ and mimosa and cocktail specials plus a delightful array of food options for you and your pooch. Dine on the patio with your pup where they even have a full puppy menu, with all of its proceeds going to support the Howell Mill Humane Society. And the human brunch menu offers food you’re going to fall in love with. Everything is made-from-scratch and made-to-order, and as locally sourced as possible, for a fresh, unique taste you won’t find anywhere else.

Family Friendly Brunch at Ration + Dram

Photo Courtesy of Ration + Dram

It’s not often that a bar offers a kid’s menu, booster seats, and crayons, but on weekend mornings Ration + Dram is a great option for a family meal. Dubbed the “Best family-friendly brunch in metro Atlanta” by the AJC, this local bar with a fun kids’ Brunch menu is perfect for the littles as well as the adults. They even offer kid-friendly mocktails like juice blends and rootbeer floats. For the grown-up set they serve up chicken biscuits, eggs benedict, and their own creations like the Sweet Lady or The Gringo. And of course, you can pair your brunch faves with boozy faves like bloody marys or one of their communal cocktail punches.

Tex-Mex Brunch at Superica

Photo Courtesy of Superica

Looking for a little spice in your Sunday morning fare? Superica is the brunch spot that brings you a border-town feel without having to leave town. With two locations, Krog Street and Buckhead, this eatery’s fare is so popular it’s got its own cookbook. For brunch, they offer south-of-the-border options like their migas plate, tamales with eggs, or chilaquiles with avocado. Or go for the BBQ brisket sandwich served on Texas toast with guac, jalapeño pickles, and two sunny side up eggs. It’s a taste of Texas you won’t soon forget!

Weekday Brunch at Twisted Soul Cookhouse & Pours

Photo Courtesy of Twisted Soul

The weekends were pretty much made for brunch, but if your days off don’t fall on Saturday and Sunday, your options become more limited. Don’t worry! Twisted Soul in Westside has you covered. They offer an amazing brunch variety seven days a week. Try imaginative sandwiches like the Harissa Hot Chicken Muffuletta, or salads like the Seasonal Soul Salad with Moscato poached pairs and duck prosciutto. Entrees include crispy catfish with pimento cheese grits or the southern tofu scramble full of soul food faves like black-eyed peas and collard greens. Whatever you do, save some room for Ivy’s Heavenly Peach Cobbler. You won’t be sorry!