# What brands show guests while they wait > See real virtual waiting rooms from LEGO, Fenty Beauty, Canva, Mercedes-Benz and more: sponsor placements, product drops, maps and expectation setting. Source: https://nextmeapp.com/virtual-waiting-room/examples/ [Virtual waiting room](https://nextmeapp.com/virtual-waiting-room/) examples Every guest in a NextMe line gets a branded page with their place in line. Here are some examples of what real brands and sponsors put on it. What you can add - Games - Trivia - Quizzes - Polls - Market research - Lead capture - Sponsor placements - Product drops - Product carousels - Pre-orders - Promo codes - Rewards programs - Menus - Intake forms - Check-in instructions - Wait time updates - Countdowns - Maps - Videos - Social links - Local recommendations ![A waitlist text message linking to a guest's virtual waiting room, beside branded waiting rooms from Cantu, LEGO Pokémon and The Shop at Fanatics Fest](https://nextmeapp.com/_astro/virtual-waiting-room-examples-text-to-room-nextme_Z10P4Gy.webp) ## Virtual waiting room examples - **3rd**in line LEGO Pokémon SMART Play Virtual Waiting Room ![The LEGO Pokémon SMART Play Experience virtual waiting room with “You’re the trainer now” art and a map of the experience](https://nextmeapp.com/_astro/lego-pokemon.BUeGKdb2_ZKOISb.webp) LEGO × Pokémon LEGO Pokémon SMART Play Experience “You’re the trainer now” key art, with an illustrated map of the experience’s floor layout. - [The Shop at Fanatics Fest](https://nextmeapp.com/case-studies/the-shop-at-fanatics-fest/) — 7thin line · Virtual Waiting Room · The Shop at Fanatics Fest · Barbershop at Fanatics Fest NYC 2026 · Fans picked their cut from 12 styles of sports greats while they waited, for over 15 hours of engagement with The Shop. - [Evereden Express](https://nextmeapp.com/case-studies/evereden/) — 12thin line · Virtual Waiting Room · Evereden · Evereden Express pop-up at The Grove · A branded skincare quiz with a 15% off reward. 37% of guests engaged with it while they waited. - **2nd**in line Cantu Beauty Bar Virtual Waiting Room ![The Cantu Beauty Bar virtual waiting room with a grid of what’s new in Cantu’s formula](https://nextmeapp.com/_astro/cantu.xoAJXhBB_Z1XRxs5.webp) Cantu Cantu Beauty Bar A product story, tile by tile, on what’s new in Cantu’s formula, built by agency Conversate Collective. - [PPULBATU WARI WARI](https://nextmeapp.com/case-studies/kpopmerch/) — 5thin line · Virtual Waiting Room · KPOPMERCH · PPULBATU WARI WARI pop-up · An illustrated neighborhood map sends fans to local businesses while they wait, and tells them when to head back. - **9th**in line Pepsi by Chain Virtual Waiting Room ![The Pepsi by Chain virtual waiting room introducing a new sauce from Chain and Pepsi](https://nextmeapp.com/_astro/pepsi-chain.ANw61bbz_WFvlb.webp) Pepsi × Chain Brand activation Introduces a new sauce from Chain and Pepsi, paired with Chain’s award-winning chicken tenders. - [Hello Kitty Cafe Chicago](https://nextmeapp.com/case-studies/hello-kitty-cafe-chicago/) — 3rdin line · Virtual Waiting Room · Hello Kitty Cafe Chicago · Grand opening in Chicago · Built from the cafe’s own style guide, it says the line moves about 100 guests an hour and what happens after the text. - **7th**in line Funko Retail Virtual Waiting Room ![The Funko Retail virtual waiting room with a Check Current Inventory button above the exclusive figures dropping each day, with prices](https://nextmeapp.com/_astro/funko-retail.sorEMAjV_Z2cTvuk.webp) Funko Retail exclusives at SDCC 2026 A Check Current Inventory button above every exclusive, with its price and drop day, so fans know what they want before they reach the booth. - [Topps](https://nextmeapp.com/case-studies/topps/) — 12thin line · Virtual Waiting Room · Topps · San Diego Comic-Con 2025 · The drop’s products and prices, so fans arrive at the booth already knowing what they want to buy. - [Fenty Beauty](https://nextmeapp.com/case-studies/fenty-beauty/) — 2ndin line · Virtual Waiting Room · Fenty Beauty · Super Bowl brand activation · A game-day theme for the Super Bowl, with Cash App, the activation’s sponsor, shown to every guest in line. - **5th**in line DC Shop Virtual Waiting Room ![The DC Shop virtual waiting room with NYCC exclusives and a Check Inventory button, a 15% off code, an exclusive bundle and the DC Discord](https://nextmeapp.com/_astro/dc-comics.DZhChcXE_Z1zrkbL.webp) DC DC Shop at New York Comic Con 2026 NYCC exclusives, a 15% off code and DC community offers. Fans tapped through to DC links at a 91% click rate. - [The Headshot Experience](https://nextmeapp.com/case-studies/cvent-connect/) — 9thin line · Virtual Waiting Room · Cvent CONNECT · Headshot Experience at Cvent CONNECT 2025 · An American Express sponsor card with its own Learn more page. 15.9% of guests clicked through to the sponsor. - [Connect x Cultivate](https://nextmeapp.com/case-studies/visit-anaheim/) — 3rdin line · Virtual Waiting Room · Visit Anaheim · Gifting suite at Connect Marketplace · A sponsored gifting suite: guests picked their gift while they waited, with about 700 clicks into the catalog. - **7th**in line Canva Education Virtual Waiting Room ![Canva Education’s virtual waiting room with a guide to writing a prompt for a custom belt bag, and guidance by place in line](https://nextmeapp.com/_astro/canva-iste.D9pQGdvf_26bYwP.webp) Canva Education ISTE Guests plan the prompt for the custom belt bag they’ll design at the booth, with what to do at each place in line. - **12th**in line Prada Balm Banana Yellow Kiosk Virtual Waiting Room ![The Prada Balm Banana Yellow Kiosk virtual waiting room with what to do at each place in line](https://nextmeapp.com/_astro/prada-beauty.DoOLdLUg_1IJokt.webp) Prada Beauty Banana Yellow kiosk at Selfridges Guests 21st or later are sent to explore the Prada Beauty pop-up in the Selfridges Beauty Hall until their text arrives. - [LEGO F1 - Build the Thrill](https://nextmeapp.com/case-studies/lego/) — 2ndin line · Virtual Waiting Room · LEGO · Build the Thrill F1 tour · Check-in instructions and a map of the activation. Fans spent about 4 minutes on it on average. - [Aphmau’s Mini Mart](https://nextmeapp.com/case-studies/catface/) — 5thin line · Virtual Waiting Room · CatFace · Aphmau’s Mini Mart at NYCC 2026 · A link to the show’s exclusive drop. 600+ fans opened it, spending over 32 hours with the brand. - [United Airlines](https://nextmeapp.com/case-studies/united-airlines/) — 9thin line · Virtual Waiting Room · United Airlines · Pilot hiring at WAI 2025 · A recruiting page with where to be for each part of the line. Candidates spent over 4 minutes browsing it. - **3rd**in line Mercedes-Benz Test Drives Virtual Waiting Room ![The Mercedes-Benz Test Drives virtual waiting room with a Register now button for guests without a guest code](https://nextmeapp.com/_astro/mercedes-benz.D0bO7EVY_7PAPv.webp) Mercedes-Benz Test drives at Pebble Beach Tells guests a text is coming before their test drive, and sends anyone without a guest code to finish registering. - **7th**in line Volvo Cars Virtual Waiting Room ![Volvo Cars’ virtual waiting room for complimentary finisher medal engraving at Volvo Studio Manhattan, with a photo of a Volvo SUV](https://nextmeapp.com/_astro/volvo.Dui9VYR2_ZVDCoC.webp) Volvo Cars NYC Half finisher medal engraving Free medal engraving for United Airlines NYC Half finishers at Volvo Studio Manhattan, and a photo with the race’s lead vehicles. - [F1 Arcade](https://nextmeapp.com/case-studies/f1-arcade/) — 12thin line · Virtual Waiting Room · F1 Arcade · Miami Grand Prix 2026 · Promotes F1 Arcade’s private events to a crowd of racing fans, with an Inquire now button. - [Headshot Cafe by Cantata](https://nextmeapp.com/case-studies/natcon25/) — 2ndin line · Virtual Waiting Room · NatCon25 · Headshot Cafe by Cantata at NatCon25 · The sponsor, Cantata, used it to tell guests what to do at each stage of the line and to promote its solutions. - [Earp-a-Palooza](https://nextmeapp.com/case-studies/earp-a-palooza/) — 5thin line · Virtual Waiting Room · Earp-a-Palooza · Celebrity meet-and-greets · A reminder to buy photo ops before fans reach the table, and a nudge to share photos from the weekend. - [Magic Leap](https://nextmeapp.com/case-studies/magic-leap/) — 9thin line · Virtual Waiting Room · Magic Leap · CES · Clear steps for each place in line across a huge show floor, plus a link to learn about the demos. - [Lucky Energy](https://nextmeapp.com/case-studies/lucky-energy/) — 3rdin line · Virtual Waiting Room · Lucky Energy · WM Phoenix Open · Builds anticipation for the aura reading guests are waiting for, in Lucky Energy’s own look. - **7th**in line Resume Review Virtual Waiting Room ![The Texas Conference for Women Resume Review virtual waiting room explaining what each place in line means](https://nextmeapp.com/_astro/texas-conference-for-women.Dm0__xQu_1sWUlc.webp) Texas Conference for Women Resume Review in Austin A waiting room for each service, explaining each place in line and that service pauses during keynotes without losing your spot. - [South by Southwest](https://nextmeapp.com/case-studies/south-by-southwest/) — 12thin line · Virtual Waiting Room · South by Southwest · XR Experience exhibition · Tells attendees about the XR exhibition they’re waiting for. Exhibitors kept 32% more attendees. - **2nd**in line Bayou on the Beach Virtual Waiting Room ![Bayou on the Beach’s virtual waiting room inviting diners to visit its Steamers & Mercantile next door while they wait](https://nextmeapp.com/_astro/bayou-on-the-beach.DFT1kwRb_Z13JzUd.webp) Bayou on the Beach Restaurant waitlist A restaurant sends waiting diners next door for drinks, its famous smoked tuna dip and the gift shop. - [SCDMV](https://nextmeapp.com/case-studies/scdmv/) — 5thin line · Virtual Waiting Room · SCDMV · DMV branches · Not just for events: FAQs and services, so customers wait in their cars and arrive with paperwork done. For sponsors ## The one screen every guest in line checks Guests come back to their waiting room again and again. A sponsor placement there reaches everyone in line, and every click is tracked. - **15.9%** click-through to American Express at Cvent CONNECT - **~700** clicks into Visit Anaheim's sponsored gift catalog [See sponsor examples](?idea=sponsors#examples) ## Frequently asked questions ### What are good virtual waiting room examples? Strong examples give guests something to do or know while they wait. Fenty Beauty and Cvent CONNECT gave the screen to a sponsor, Evereden ran a skincare quiz, Funko and DC listed their convention exclusives, LEGO showed a map of its activation, and Hello Kitty Cafe told guests how fast the line moves. ### How do sponsors use a virtual waiting room? A sponsor gets a placement on the page every guest in line keeps checking, with a link to its own page. At Cvent CONNECT, 15.9% of guests clicked through to American Express, and Visit Anaheim’s sponsored gifting suite drew about 700 clicks into its gift catalog. See the [sponsor examples](https://nextmeapp.com/virtual-waiting-room/examples/?idea=sponsors). ### What should I put in my virtual waiting room? Start with what guests ask your staff: where to go, how long the line takes and what to bring. Then add what you want them to do next, like shop a drop, take a quiz or visit a sponsor. [How the virtual waiting room works](https://nextmeapp.com/virtual-waiting-room/) covers every option. ### Do these virtual waiting rooms work outside of events? Yes. Bayou on the Beach sends waiting diners next door to its shop and bar, and the South Carolina DMV lets customers fill in paperwork from their cars while they wait.