5 Marketing Tips for Businesses Impacted by COVID-19 - NextME Virtual Waitlist App

5 Marketing Tips for Businesses Impacted by COVID-19

5 Marketing Tips for Businesses Impacted by COVID-19 - NextME Virtual Waitlist App

The following post is from a guest contributor. 

Are you managing a business that recently reopened or made major changes in operations due to COVID-19 and the associated lockdowns? If so, then a lot about the way you’ve typically done business has been flipped on its head. Still, it’s important that even while you’re working to make sure that your overall operations are still running smoothly, you’re effectively marketing your business and ensuring future growth. Here’s how your business can reach new and existing customers during the pandemic. 

Marketing Tips for Businesses Impacted by the Coronavirus

Understand Changing Customer Needs 

With unemployment still high, many consumers have shifted their purchase habits. However, it’s important to remember that different customers react to economic downturn differently. While some groups are cutting their spending significantly, others are making purchases as they would in normal times. 

To better focus your marketing efforts, it’s important to recognize which demographic groups your business is serving. To do this, take surveys of your customer base to get a better idea of how their spending habits have shifted in recent months. You can then tailor your messaging to better serve their needs. For example, if you see that a majority of your customers are willing to maintain spending levels on purchases they deem “essential”, you can tailor your marketing messages to emphasize why your services are essential. 

Leverage Text Messaging 

In uncertain times like these, it’s important to connect with your existing customers so they understand everything that’s happening with your business. Right now, the best way to do this is through text messaging. Studies show that text messaging has a stunning open rate of 98% compared to just 31% for email. 

There are several ways that you can leverage text messaging. You can use texting to send relevant deals and offers, update customers about your business operations, or send appointment or delivery reminders. 

Collect Online Reviews 

When customers do a Google search for your business, one of the first things that they’ll see is your online reviews. Because of this, reviews can help boost all of your other marketing efforts. Whether a customer hears about you through print, radio, or a Facebook ad they are likely to Google you and see what other customers are saying about you. 

To make sure that you’re putting your best foot forward to customers, implement an online reputation management strategy and make an effort to solicit reviews from your customers. You can make the process easy for customers by sending requests through texts and email that link directly to your profiles on review sites. That way, all your customers have to do is click a link and leave a review.

Change Your Listings 

Most businesses have gone through significant operational changes in the past few months. Of course, many loyal customers may simply be unaware of these changes because they’ve had their own life issues to deal with. It’s important that you give them the information they need to re-engage with your business when they’re ready. 

If you’ve recently reopened your business locations or taken additional steps to protect customer safety, you should update your listings on sites like Google My Business and other business listings sites. That way, customers searching your business can see right away the changes in your business operations and understand the steps that you are taking to keep them safe. 

Leverage Social Media 

With more people spending more time indoors, customers are more likely to be scrolling through Facebook or looking at their Twitter. That means it’s even more important for your business to leverage social media. 

Try to post relevant content that speaks to some of the concerns that your customers might be experiencing. For example, this Instagram post by Nature’s Bakery showed some fun activities that customers could do while at home with their families. 

 

5 Marketing Tips for Businesses Impacted by COVID-19 - Leverage Social Media - NextME Virtual Waitlist App

If you’re a smaller team or you don’t feel like you have the resources to leverage social, don’t worry. You can still have a successful social media strategy on a smaller scale. Try to focus on one platform where you feel that your target audience spends the most time. 

In Conclusion 

Marketing your business during normal times is tough. Standing out from the competition in uncertain times like these is even more difficult. But with the right strategy, your business can be the obvious choice in the area. 


Why All Event Organizers Should Use An Appointment Waitlist App - NextME

Why All Event Organizers Should Be Using An Appointment Waitlist Platform

Nobody likes to wait. This is even more true in today’s fast-paced, on-demand society. But waiting is made so much less annoying when you’re given accurate information and kept informed. This is just one of the benefits a waitlist platform can provide for attendees at your next big event. 

Waitlist platforms like NextME are an increasingly popular way for businesses to handle a queue of customers. From restaurants to healthcare clinics to conferences and industry events, this simple to use technology is taking the sting out of waiting. 

And waitlist technology is making things easier on the exhibitor’s end too. It’s taking care of back end tasks like collecting customer data and keeping track of appointments. 

Read on to find out why an appointment waitlist platform is a win/win solution that every event organizer should be using.

Why Appointment Management is Important for Events and Conferences

Greater Exhibitor Retention – Waitlist solutions like NextME allow your exhibitors to properly manage appointments and visitors during events. This leads to greater retention of exhibitors from one event to the next. 

Let’s face it. Your exhibitors are investing a lot of capital to be a part of your event. And they want to ensure they’ll get a good ROI for this investment. The most valuable commodity they’re after? Qualified leads. If you can provide them with the ability to easily capture and qualify potential leads, you’ll see exhibitors come back year after year. 

Providing NextME to your exhibitors is a great way to do this. In fact, this appointment and waitlist platform has been proven to improve lead retention rates by up to 35%. And it’s been tried and tested by the big boys like GE Appliances, who were able to capture more leads and close more sales than in prior events.  

Greater Attendee Retention – Just like exhibitors, you want to entice your attendees to return for future events. A solution like NextME presents a seamless and user-friendly face to visitors at each booth of your event. If they can spend their time networking, browsing, and learning rather than standing in line, they’ll feel like it was time well spent. 

At BMW’s Ultimate Driving Experience, NextME was deployed to great effect. As attendees waited to test drive the car of their choice, the chaos of this packed event was effectively managed with this waitlist platform. It allowed for quicker turnarounds so that visitors could participate more fully and test more cars. At all 16 of these events across the country, this lead to enhanced attendee experiences and positive responses. 

"This appointment and waitlist platform has been proven to improve lead retention rates by up to 35%"

The Benefit of Using a Platform that Offers Waitlist and Appointment Management

So why NextME? Why not just combine a basic appointment software with a simple waitlist? Or even just use an old school appointment book? 

Many event exhibitors have found that setting appointments at an event can actually hurt their bottom line when visitors don’t show up. They may have booked a full day of appointments and brought the appropriate staff only to find that half of the visitors have changed their minds or found other things to do. Staff is left twiddling their thumbs waiting for people who are not coming. And booths are less busy, and consequently less profitable, than they expected. 

It’s similar to the no show problem restaurants have faced for years using reservation systems like OpenTable. Since NextME was originally designed for the restaurant industry, our platform was created with this difficulty in mind. 

NextME offers a combined “appointment waitlist” where people can get a priority spot for a specific appointment time but the expectations are that they still may have to wait. 

With a simple text message, just before their appointment attendees can let booth operators know if they’re still planning to keep their appointment. If so, they are prompted to return to the booth as they’re soon to be next in line. If not, the waitlist is moved forward accordingly and the day progresses smoothly. Staff stays busy, booths stay active, and exhibitors and attendees alike don’t have to waste their time waiting. 

So before your next big event, why not give NextME a call? We’d love to show you how our platform can fit into your plans seamlessly.