Increasing efficiency at conferences/trade shows.
GaragesInteractive showcases that facilitates various types of conversation and connections with experts around new initiatives, tolls, tactics and resources for franchise operators at their annual private conference. The Need?Create a new area in Garages that provides personalized help for attending “operators” on curated topics of interest offered on a first come first serve basis. The Inspiration Apple Genius Bar
Objectives
Increase Efficiency
Increase efficiency of queue management
Make Attendees Happy
Reduce frequency of complaints and walk-outs by exhibitors, attendees and staff members
Standardize Process
Standardize queue management process across all personnel
Meet Deadline
Little training required. Implement & launch app as soon as possible
Improve Communication
Significantly improve communication to meet exhibitor appointments
Results
Improved guest experience by creating more transparency and personalized communication
Quote wait times more accurately to gain more insight into sales funnel and retain more attendees
Implemented mobile marketing page to keep attendees engaged during long wait times and created an opportunity for event host to make sales.
Leveraged wait time data, location, SMS text, email and social media to optimize marketing campaigns and retarget attendees