# How NextMe Enhanced The Mom Project’s Career Fair Experience

> Learn how NextMe helped an in-demand career fair achieve zero lines. The Mom Project drew hundreds of moms (and dads!) across San Francisco.

Source: https://nextmeapp.com/case-studies/the-mom-project/

![The Mom Project career fair welcome desk reading “Your Career, Fair.”](https://nextmeapp.com/_astro/career-fair-welcome-desk.KZvVqEld_1Fr3uW.webp)

[Case studies](https://nextmeapp.com/case-studies/) · [Events](https://nextmeapp.com/case-studies/?industry=events)

Founded with a mission to support women and families, [The Mom Project](https://themomproject.com/) is the leading career destination for moms. The platform connects women with flexible job opportunities at forward-thinking companies that embrace the values of work-life balance, diversity, and inclusion.

![The Mom Project](https://nextmeapp.com/_astro/the-mom-project.0wRVItc-_ZJh24M.webp)

-   **The Mom Project** Client
-   **Events** Industry
-   **January 16, 2025** Updated

Key outcomes

-   **37%** increase in time spent networking
-   **30%** higher station throughput

## The challenge

Their career fairs are a key part of this mission, offering attendees opportunities to connect with potential employers, enhance their professional brand, and access resources to thrive in their careers. However, high demand at these events can sometimes lead to long lines and frustration, which detracts from the experience.

The event involved multiple high-demand stations, including:

-   **A Resume Review Bar**, where attendees received honest feedback and suggestions to enhance their resumes.
-   **A Glam and Go Station**, where expert stylists refreshed makeup and hair, provided everyday styling tips, and prepped attendees for brand-new headshots.
-   **A Headshot Station**, where professional photographers captured polished new headshots for prospective candidates.

At previous activations, these stations experienced long lines, and feedback revealed that some attendees spent the majority of their event time waiting in line instead of networking with potential employers—a missed opportunity for both attendees and hiring companies.

![Stylists refreshing attendees’ hair and makeup at The Mom Project career fair](https://nextmeapp.com/_astro/glam-and-go-station.DMSF8VUM_ZzFiSE.webp)

## The solution

The Mom Project and their agency [SOPRICO](https://soprico.com/) integrated NextMe technology at the event to solve these challenges:

-   **Eliminate physical lines** by enabling attendees to join virtual waitlists.
-   **Free attendees to network** and explore while waiting for their turn.
-   **Capture detailed data** on station utilization for future event optimization.

![A photographer taking an attendee’s headshot](https://nextmeapp.com/_astro/headshot-station.ClDlFg_B_ZcosG5.webp)

The Headshot Station

## The results

-   **37% increase in time spent networking.** Instead of standing in line, attendees were free to mingle with other guests.
-   **30% higher station throughput.** Enabling more attendees to utilize services like the Resume Review Bar and Headshot Station.
-   **Valuable data insights.** NextMe offered detailed analytics, including average wait times, station popularity, and peak demand periods, providing invaluable insights for future planning.

## More event case studies

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-   [NextMe Powers the Virtual Queue for The Shop at Fanatics Fest NYC 2026](https://nextmeapp.com/case-studies/the-shop-at-fanatics-fest/) — Events · See how NextMe ran the virtual queue for The Shop at Fanatics Fest NYC 2026, giving nearly 800 fans their festival time back while staying engaged.
    
-   [How Hello Kitty Cafe Chicago Managed 4,600+ Guests at the World’s Largest Grand Opening](https://nextmeapp.com/case-studies/hello-kitty-cafe-chicago/) — Events · When Chicago police threatened to shut down the world’s largest Hello Kitty Cafe grand opening, NextMe’s hybrid queue moved 4,600+ guests off the sidewalk.