# NCompass International Enhances Guest Experience & Brand Engagement with NextMe’s Virtual Waitlist

> Learn how NextMe helped NCompass International deliver a frictionless event experience at Adult Swim Festival with a virtual waitlist.

Source: https://nextmeapp.com/case-studies/ncompass-international/

![A guest riding an inflatable cat joust at Adult Swim Festival](https://nextmeapp.com/_astro/adult-swim-festival-cat-joust.aeShV0HQ_SmsNn.webp)

[Case studies](https://nextmeapp.com/case-studies/) · [Events](https://nextmeapp.com/case-studies/?industry=events)

[NCompass International](https://ncompassonline.com/), a leading brand experience agency, specializes in producing high-impact activations for top global brands. However, managing large crowds and long wait times at exclusive brand experiences was a major challenge.

![NCompass International](https://nextmeapp.com/_astro/ncompass-international.BSYaieUQ_ZiemlH.webp)

-   **NCompass International** Client
-   **Events** Industry
-   **March 3, 2025** Updated

Key outcomes

-   **40%** increase in activation throughput
-   **50%** reduction in perceived wait times

## The challenge

NCompass needed a way to deliver more value to its clients – major brands investing in experiential marketing – by ensuring higher guest throughput, more meaningful interactions, and better data insights to measure event success.

![A packed crowd in front of giant Rick and Morty inflatables at Adult Swim Festival](https://nextmeapp.com/_astro/adult-swim-festival-crowd.DPNFIL3s_Z1WOXTL.webp)

Photo courtesy of Adult Swim.

## The solution

NextMe provided NCompass International with a modern virtual waiting room that streamlined guest flow and maximized brand engagement. By replacing physical lines with a digital waitlist, attendees could explore the event, interact with additional brand touchpoints, and receive real-time SMS updates when it was their turn.

This solution not only optimized event operations for NCompass but also enhanced the brand experience for their client, ensuring a higher return on investment for their activation.

![Folded festival shirts stacked at the embroidery station](https://nextmeapp.com/_astro/embroidery-station.CUteU2oa_Z1jAODd.webp)

## The results

With NextMe’s data-driven approach, NCompass International was able to deliver a frictionless event experience while helping their brand client maximize engagement, optimize staffing, and prove the ROI of their activation.

The implementation of NextMe’s virtual waitlist significantly improved both NCompass International’s event execution and their client’s brand activation success:

-   **40% increase in activation throughput.** More guests experienced the brand’s activation.
-   **50% reduction in perceived wait times.** Guests remained engaged instead of standing in line.
-   **Higher engagement with brand content.** Attendees interacted with the brand’s social campaigns while waiting.
-   **Better data & insights for brand clients.** Real-time analytics provided measurable event impact.

![A guest riding the inflatable hot dog ride in the stadium](https://nextmeapp.com/_astro/hot-dog-ride.CJ5Ik5rj_29nx9P.webp)

> “NextMe allowed us to eliminate long lines while giving our guests a seamless way to engage with our activations. It’s a game-changer for experiential marketing.”

Paul IoakimDirector of Development & Special Events, NCompass International

## More event case studies

-   [NextMe Powers the Visit Anaheim Gifting Suite at Connect Marketplace with Cultivate](https://nextmeapp.com/case-studies/visit-anaheim/) — Events · NextMe ran the Visit Anaheim gifting suite at Connect Marketplace, serving over 900 hosted buyers with 84% retention and turning the wait into brand time.
    
-   [NextMe Powers the Virtual Queue for The Shop at Fanatics Fest NYC 2026](https://nextmeapp.com/case-studies/the-shop-at-fanatics-fest/) — Events · See how NextMe ran the virtual queue for The Shop at Fanatics Fest NYC 2026, giving nearly 800 fans their festival time back while staying engaged.
    
-   [How Hello Kitty Cafe Chicago Managed 4,600+ Guests at the World’s Largest Grand Opening](https://nextmeapp.com/case-studies/hello-kitty-cafe-chicago/) — Events · When Chicago police threatened to shut down the world’s largest Hello Kitty Cafe grand opening, NextMe’s hybrid queue moved 4,600+ guests off the sidewalk.