# NextMe Partners with Magic Leap to Manage Crowds at CES

> NextMe helped Magic Leap enhance the attendee experience at CES by streamlining the waitlist, reducing wait times, and boosting attendee satisfaction.

Source: https://nextmeapp.com/case-studies/magic-leap/

![Crowds of attendees walking past the Magic Leap booth on the CES show floor](https://nextmeapp.com/_astro/ces-booth-crowd.SRm7SsCG_xBn1C.webp)

[Case studies](https://nextmeapp.com/case-studies/) · [Events](https://nextmeapp.com/case-studies/?industry=events)

[Magic Leap](https://www.magicleap.com/), a leading developer of augmented reality (AR) technology, was looking for a solution to manage the onsite waitlist of attendees at CES who wanted to experience live product demos. The company needed a way to streamline the process, reduce wait times, and ensure a positive experience for attendees.

![Magic Leap](https://nextmeapp.com/_astro/magic-leap.CHe9LVCI_NCzgJ.webp)

-   **Magic Leap** Client
-   **Events** Industry
-   **September 22, 2026** Updated

Key outcomes

-   **20%** increase in attendee throughput
-   **1h 20m** saved per attendee

## The challenge

[CES](https://www.ces.tech/) is one of the world’s largest consumer electronics shows, attracting over 170,000 attendees. With such a large volume of people, Magic Leap needed an easy way to manage their waitlist of 1,200 visitors per day for product demos. The company also wanted to ensure that attendees had a positive experience while waiting, as long wait times can lead to frustration and dissatisfaction.

![Attendees gathered at the entrance of the Magic Leap booth at CES](https://nextmeapp.com/_astro/ces-booth-entrance.DzZATKVD_Zh3wHf.webp)

## The solution

Magic Leap partnered with NextMe, a leading provider of onsite event management solutions. NextMe’s platform allowed Magic Leap to create a virtual waitlist that attendees could access from their mobile devices. Attendees could join the waitlist using QR codes and self-service kiosk and receive real-time updates on their estimated wait time.

![The text confirming a guest was added to the Magic Leap booth waitlist at CES, beside Magic Leap’s virtual waiting room showing them 4th in line](https://nextmeapp.com/_astro/sms-and-virtual-waiting-room.Dd714F7B_Z7vkGR.webp)

## The results

-   **20% increase in attendee throughput.** Streamlined check-ins allowed Magic Leap to handle more attendees efficiently.
-   **1h 20m saved per attendee.** Instead of standing in line, attendees were free to explore the rest of the CES event.
-   **Fewer staff needed.** Magic Leap was able to operate their booth with a leaner event crew.
-   **Valuable data insights.** Magic Leap was able to access real-world data about their attendees and wait time tolerances to inform future events.

![A self check-in kiosk at the Magic Leap booth, with attendees in the background](https://nextmeapp.com/_astro/self-check-in-kiosk.CIwsW9oT_ZxP33n.webp)

> “NextMe was a game-changer for our onsite operations at CES. The platform made it easy to manage Magic Leap’s high-demand product demos, keeping attendees informed and reducing frustration. We couldn’t have asked for a better partner!”

Lauren L.Director of Marketing Production and Operations, Magic Leap

## More event case studies

-   [NextMe Powers the Visit Anaheim Gifting Suite at Connect Marketplace with Cultivate](https://nextmeapp.com/case-studies/visit-anaheim/) — Events · NextMe ran the Visit Anaheim gifting suite at Connect Marketplace, serving over 900 hosted buyers with 84% retention and turning the wait into brand time.
    
-   [NextMe Powers the Virtual Queue for The Shop at Fanatics Fest NYC 2026](https://nextmeapp.com/case-studies/the-shop-at-fanatics-fest/) — Events · See how NextMe ran the virtual queue for The Shop at Fanatics Fest NYC 2026, giving nearly 800 fans their festival time back while staying engaged.
    
-   [How Hello Kitty Cafe Chicago Managed 4,600+ Guests at the World’s Largest Grand Opening](https://nextmeapp.com/case-studies/hello-kitty-cafe-chicago/) — Events · When Chicago police threatened to shut down the world’s largest Hello Kitty Cafe grand opening, NextMe’s hybrid queue moved 4,600+ guests off the sidewalk.