# Lucky Energy Partners with NextMe to Increase Brand Exposure at the WM Phoenix Open

> Learn how NextMe helped Lucky Energy increase brand exposure and capture more leads at the WM Phoenix Open, a professional golf tournament on the PGA Tour.

Source: https://nextmeapp.com/case-studies/lucky-energy/

![Cans of Lucky Energy drinks lined up for sampling at the WM Phoenix Open](https://nextmeapp.com/_astro/energy-drink-samples.R_BXupLp_1HVEyt.webp)

[Case studies](https://nextmeapp.com/case-studies/) · [Events](https://nextmeapp.com/case-studies/?industry=events)

[Lucky Energy](https://luckybevco.com/), a premium beverage brand known for its clean and powerful energy drinks, needed a way to manage long lines of eager fans at WM Phoenix Open - a professional golf tournament on the PGA Tour.

![Lucky Energy](https://nextmeapp.com/_astro/lucky-energy.DWK_jm1J_8LrzS.webp)

-   **Lucky Energy** Client
-   **Events** Industry
-   **September 22, 2026** Updated

Key outcomes

-   **92%** attendee retention

## The challenge

Attendees were excited to experience an Aura Reader activation, but standing in a long, unmanaged queue risked frustrating guests and reducing engagement. Lucky Energy wanted to maximize interactions with attendees, distribute drink samples, and ensure a seamless, enjoyable experience. Without an efficient waitlist solution, they faced:

-   Lost engagement opportunities due to long, unmanaged lines.
-   Unclear wait times, leading to drop-offs and guest frustration.
-   Limited brand interaction, reducing the chance to convert attendees into long-term fans.

![A can of Lucky Energy on the turf at the WM Phoenix Open activation](https://nextmeapp.com/_astro/can-on-turf.C9k36nKA_1ggFAp.webp)

Photos courtesy of Lucky Energy.

## The solution

Lucky Energy partnered with NextMe, the leading onsite waitlist solution, to transform the waiting experience into a branded engagement opportunity. Using NextMe’s digital waitlist, attendees could:

-   Join the waitlist via QR code displayed at the event.
-   Receive real-time updates on their position via SMS.
-   Enjoy free Lucky Energy samples, maximizing brand exposure.

Meanwhile, Lucky Energy’s event team used NextMe’s intuitive dashboard to manage and notify guests efficiently, ensuring a seamless flow of attendees to the Aura Reader activation.

![Lucky Energy’s branded virtual waiting room showing a guest 3rd in line, promoting Lucky Energy aura readings](https://nextmeapp.com/_astro/branded-virtual-waiting-room.CHMoNPw7_d4mkl.webp)

## The results

-   **92% attendee retention.** Nearly all fans stayed engaged until their turn.
-   **Increased brand exposure.** More attendees sampled Lucky Energy drinks while waiting.
-   **Higher lead capture.** With seamless check-ins, Lucky Energy built a stronger connection with potential long-term customers.

![A guest smiling as she holds her aura reading print at the Lucky Energy activation](https://nextmeapp.com/_astro/aura-reading.CkHKPOoW_Z2rwP7G.webp)

> “NextMe allowed us to turn long lines into meaningful brand engagement. Fans loved the experience, and we maximized our sampling opportunity at the event.”

Jeanette B.Field Marketing Director, Lucky Energy

## More event case studies

-   [NextMe Powers the Visit Anaheim Gifting Suite at Connect Marketplace with Cultivate](https://nextmeapp.com/case-studies/visit-anaheim/) — Events · NextMe ran the Visit Anaheim gifting suite at Connect Marketplace, serving over 900 hosted buyers with 84% retention and turning the wait into brand time.
    
-   [NextMe Powers the Virtual Queue for The Shop at Fanatics Fest NYC 2026](https://nextmeapp.com/case-studies/the-shop-at-fanatics-fest/) — Events · See how NextMe ran the virtual queue for The Shop at Fanatics Fest NYC 2026, giving nearly 800 fans their festival time back while staying engaged.
    
-   [How Hello Kitty Cafe Chicago Managed 4,600+ Guests at the World’s Largest Grand Opening](https://nextmeapp.com/case-studies/hello-kitty-cafe-chicago/) — Events · When Chicago police threatened to shut down the world’s largest Hello Kitty Cafe grand opening, NextMe’s hybrid queue moved 4,600+ guests off the sidewalk.