# Powering a Premium Guest Flow for Chase Sapphire Reserve at F1 Miami

> Learn how NextMe, Multiplier, and Chase Sapphire Reserve hosted an exclusive lounge experience for cardmembers at the Formula 1 Miami Grand Prix.

Source: https://nextmeapp.com/case-studies/f1-miami/

![Aerial view of the Miami International Autodrome during the Formula 1 Miami Grand Prix](https://nextmeapp.com/_astro/miami-autodrome-aerial.941E326Y_2voSQ.webp)

[Case studies](https://nextmeapp.com/case-studies/) · [Events](https://nextmeapp.com/case-studies/?industry=events)

At the 2024 Formula 1 Miami Grand Prix, [Multiplier](https://www.multiplier.co/) partnered with [Chase Sapphire Reserve](https://creditcards.chase.com/rewards-credit-cards/sapphire/reserve) to host an exclusive lounge experience for cardmembers. One of the most popular attractions inside the lounge was a premium shirt customization station, where fans could personalize race-day apparel on the spot.

![F1 Miami](https://nextmeapp.com/_astro/formula-1.9UbSwl3s_Z10frPM.webp)

-   **F1 Miami** Client
-   **Events** Industry
-   **September 22, 2026** Updated

## The challenge

With high demand and limited capacity, the challenge was clear: how do you manage long lines without compromising the VIP experience or slowing things down? That’s where NextMe stepped in.

The shirt customization station inside the Chase Reserve lounge quickly became a guest favorite. But with a steady flow of cardmembers and limited space, the activation began to draw long lines, creating pressure on both staff and the overall experience. Multiplier needed a way to:

-   **Prevent crowd buildup.** The customization station was a hot spot for congestion and they needed to keep the area clear.
-   **Keep lines moving.** Long physical waits would detract from the premium experience.
-   **Maximize throughput.** All parties stood to benefit from maximizing the number of guests served.

Video courtesy of Multiplier

## The solution

NextMe’s virtual waitlist was used to manage the shirt customization queue without creating physical congestion. Guests checked in digitally and received timely SMS alerts when it was their turn, allowing them to enjoy the rest of the lounge without losing their place in line. Guests enjoyed:

-   **Virtual check-ins.** Guests joined the waitlist by scanning a QR code or by checking in with the lounge staff.
-   **SMS updates.** Guests could check their position in line from a branded [virtual waiting room](https://nextmeapp.com/virtual-waiting-room/) and received SMS texts when it was time to return back.

Meanwhile, staff had access to a real-time dashboard to monitor flow and prepare for upcoming guests, keeping things running smoothly from start to finish.

![Drivers in LEGO Formula 1 cars during the drivers' parade at the Miami Grand Prix](https://nextmeapp.com/_astro/drivers-parade.5bSfcwKL_1WpOtE.webp)

## The results

The outcome was a highly efficient activation that balanced exclusivity with volume, giving guests a smooth, enjoyable interaction from start to finish.

-   **Shorter lines and less idle time.** Compared to previous activations, guests spent less time in line and were free to explore the rest of the event as they waited.
-   **Increased throughput.** NextMe helped ensure that guests were ready at the right moment, increasing overall efficiency.
-   **Elevated, stress-free atmosphere.** Without the crowds and confusion, the lounge was able to retain a relaxed, VIP atmosphere.
-   **Seamless, branded experience.** The sponsor was able to brand the entire waiting experience, allowing for increased exposure and awareness.

![Fans in the grandstand cheering at the Formula 1 Miami Grand Prix](https://nextmeapp.com/_astro/grandstand-crowd.B1RJBLyU_1kSQLw.webp)

> “NextMe helped us manage one of the most in-demand moments inside the lounge without compromising the guest experience. We kept things moving, avoided bottlenecks, and gave cardmembers the freedom to relax while they waited their turn.”

Stuart M.Vice President, Multiplier

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-   [How Hello Kitty Cafe Chicago Managed 4,600+ Guests at the World’s Largest Grand Opening](https://nextmeapp.com/case-studies/hello-kitty-cafe-chicago/) — Events · When Chicago police threatened to shut down the world’s largest Hello Kitty Cafe grand opening, NextMe’s hybrid queue moved 4,600+ guests off the sidewalk.