# NextMe Increases Efficiency at Brand Apart's Annual Conference

> Learn how NextMe helped Brand Apart streamline the waitlist at their conference, inspired by the experience at Apple Genius Bar.

Source: https://nextmeapp.com/case-studies/brand-apart/

[Case studies](https://nextmeapp.com/case-studies/) · [Events](https://nextmeapp.com/case-studies/?industry=events)

Brand Apart is a marketing and brand studio that hosts an annual conference featuring “Garages”, showcases that facilitate various types of conversation and connections with experts around new initiatives, tools, tactics and resources for franchise operators.

![Brand Apart](https://nextmeapp.com/_astro/brand-apart.82ChsxJp_20ck59.webp)

-   **Brand Apart** Client
-   **Events** Industry
-   **September 15, 2023** Updated

## The challenge

NextMe was tasked with creating a new area in Garages that provides personalized help for attending “operators” on curated topics of interest offered on a first come first serve basis.

## The solution

NextMe set up a waitlist for the new help area in Garages, so attendees could join it as they arrived. Staff used it to quote wait times, and attendees waited in NextMe’s virtual waiting room until it was their turn.

## The results

NextMe improved the guest experience by creating more transparency and personalized communication. Our waitlist helped operators quote wait times more accurately to gain more insight into the sales funnel and retain more attendees. Brand Apart also took advantage of NextMe’s virtual waiting room to keep attendees engaged during long wait times and create additional sales opportunities.

## More event case studies

-   [NextMe Powers the Visit Anaheim Gifting Suite at Connect Marketplace with Cultivate](https://nextmeapp.com/case-studies/visit-anaheim/) — Events · NextMe ran the Visit Anaheim gifting suite at Connect Marketplace, serving over 900 hosted buyers with 84% retention and turning the wait into brand time.
    
-   [NextMe Powers the Virtual Queue for The Shop at Fanatics Fest NYC 2026](https://nextmeapp.com/case-studies/the-shop-at-fanatics-fest/) — Events · See how NextMe ran the virtual queue for The Shop at Fanatics Fest NYC 2026, giving nearly 800 fans their festival time back while staying engaged.
    
-   [How Hello Kitty Cafe Chicago Managed 4,600+ Guests at the World’s Largest Grand Opening](https://nextmeapp.com/case-studies/hello-kitty-cafe-chicago/) — Events · When Chicago police threatened to shut down the world’s largest Hello Kitty Cafe grand opening, NextMe’s hybrid queue moved 4,600+ guests off the sidewalk.