# 6 Tips for a Memorable & Profitable Mother’s Day > Mother’s Day is the busiest day of the year for restaurants. Here are our best tips for creating a special event for your guests. Source: https://nextmeapp.com/blog/restaurant-operations/6-tips-memorable-profitable-mothers-day/ [Blog](https://nextmeapp.com/blog/) · [Restaurant Operations](https://nextmeapp.com/blog/restaurant-operations/) Mother’s Day is the busiest day of the year for restaurants. Here are our best tips for creating a special event for your guests. ![6 Tips for a Memorable & Profitable Mother’s Day](https://nextmeapp.com/_astro/mothers-day.Bs0j4Win_Z5ky0M.webp) - **Restaurant Operations** Category - **March 29, 2026** Updated - **4 min** Reading time Mother’s Day is known as one of the busiest day of the year for restaurants, and it’s right around the corner! You may be wondering how to handle the extra demand. Here are our best tips for creating a special day that your guests will remember fondly for years to come. ## Staff up No matter how amazing your staff is, they have their limits. Don’t try to run Mother’s Day as if it’s the same as any other holiday. Be sure to staff up with some of your best hosts, servers, bartenders, and kitchen staff. If at all possible, avoid scheduling folks for Saturday night and also Sunday morning. You want energetic, fresh staff members, not ones who barely got to sleep last night. ## Include brunch Even if you normally don’t serve breakfast, Mother’s Day Brunch is pretty much the gold standard. This also allows you to extend your lunch hours into the late morning, which means you can accommodate more table turns and really cash in on the extra traffic. Put together a special menu with all of the usual egg dishes, pancakes, and the like. But also include options from your normal lunch menu to provide variety and versatility. If this is truly out of your norm, you might even try a prix fixe menu. This will allow you to streamline your kitchen’s efficiency while offering dishes that aren’t part of your normal routine. It also makes ordering ingredients much easier when you have a more limited menu to take into account. ## Avoid no-shows with a no-res policy For important dates like Mother’s Day, it’s not uncommon for guests to choose to book two or three restaurant reservations, and then let Mom choose the one she likes most. Other guests will book for a large party, in case siblings and other family members want to join in the fun, but then show up with only a few people. And then there are those who come and want to spend extra time enjoying the celebration and reminiscing about childhood memories, while keeping your tables full for much longer than you expected. You can avoid these difficulties and more by _not_ offering reservations. But doesn’t that mean you’ll have a crazy long line? Yes, probably. But guests without reservations expect to wait on Mother’s Day. You can manage the line and keep your guests informed about their wait with a waitlist app like NextMe. Our app will text your guests with a link to their place in line, then again when it’s time to head back to the host stand. There’s nothing for the customer to download, and they can even view current specials, your social media, and your menu as they wait. It’s the best of both worlds. ## Partner with neighboring businesses & up your mobile marketing game Some of the most fun Mother’s Day specials involve partnerships with other local businesses. Imagine offering moms some fun beyond the meal with coupons for the cute little gift shop across the way or the funky jewelry boutique down the street, or a discounted mani/pedi or massage at a local salon. Anything that might be a good way to pamper the mothers in your community would work perfectly here. Even discounts for maid service packages or getaway weekends at a local spa or resort would fit well for the holiday. How to manage such promotions? You _could_ do something simple like “just show them your receipt,” but it lacks a bit of flair. Handing out paper coupons is also a possibility, but again, may not set the right “vibe” for your restaurant. NextMe can help here too. Through our [virtual waiting room](https://nextmeapp.com/virtual-waiting-room/), you can customize the marketing content your guests see while they’re waiting for their table. Include fun local coupons here, and they can go shopping or book their salon services while they wait! In addition to being a fun way to promote other local businesses (and earn their promotions in return), this can turn wait time into a fun family experience that adds to Mom’s delight, instead of detracting from an otherwise special day. You also can send guests to your social media pages, which has been shown to increase restaurants’ social engagement by up to 17%! ## Adjust your floor plan Mother’s Day brings out families, and sometimes they come in large groups. It’s easy to see how a mother of three grown kids, who all have families of their own, can wind up needing seating for a dozen or more. You’ll most likely need to accommodate plenty of large parties. And while it may be tempting to cram in as many tables as your space can possibly hold, don’t overcrowd or you’re in for a difficult shift for servers, and uncomfortably close tables for guests. Remember to leave plenty of space for booster seats as you’re likely to use more of them than normal. And make use of outdoor seating areas by investing in heaters if it’s still a bit chilly in your area. ## Offer afternoon tea Don’t be afraid to think outside the box too. Consider adding in a mid-afternoon tea for Mother’s Day. With plenty of finger sandwiches and bakery selections, this makes for a shorter, less expensive meal that helps to spread out your busy day a bit by offering unique dining hours. And it’s becoming more popular for those looking for something a bit special and unique. Just be sure to promote it heavily on social media so that guests know you’re offering a special tea service and can plan accordingly. Ready to introduce NextMe to your business? Give us a call at **(877) 639-8631** or [book a demo](https://nextmeapp.com/request-demo/) today. ## Frequently asked questions ### How should a restaurant prepare for Mother's Day? Staff up with your best hosts, servers, bartenders and kitchen staff, and try not to schedule the same people for Saturday night and Sunday morning. Plan a special brunch menu, or even a prix fixe, to keep the kitchen efficient. Set up your floor plan for large family groups without cramming in so many tables that servers can't move. ### Should my restaurant take reservations on Mother's Day? Skipping reservations is one way to avoid Mother's Day no-shows. Some guests book two or three restaurants and let Mom choose, and others book a big party and show up with only a few people. Guests without reservations expect to wait on Mother's Day, and a waitlist app can keep that line organized. ### How can I keep a long Mother's Day wait pleasant for families? With a waitlist app like NextMe, guests get a text with a link to their place in line and another when it's time to head back. While they wait, they can see your menu, specials and social media. You can also add coupons from neighboring shops or salons to your virtual waiting room, so families can enjoy the time instead of standing at the door. ### How can a restaurant spread out the Mother's Day rush? Adding brunch extends your service into the late morning, which leaves room for more table turns. A mid-afternoon tea with finger sandwiches and baked goods is another option that creates a shorter, less expensive meal at an off-peak hour. Promote it on social media so guests know to plan for it. ## More in Restaurant Operations - [OpenTable Alternative for Restaurants: Network or Queue?](https://nextmeapp.com/blog/restaurant-operations/opentable-alternative-for-restaurants-network-or-queue/) — Restaurant Operations · Weighing an OpenTable alternative for restaurants? 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