How Appointment Waitlists Work
Perhaps you’ve seen the buzz about appointment waitlists and wondered how they could benefit your business. Today’s technology is allowing all sorts of industries to manage their clients professionally and efficiently. And since nobody has to spend time sitting in a waiting area looking through old copies of Time and National Geographic, it’s a true win-win!
But What Is an Appointment Waitlist Exactly, and How Do They Work?
Today’s waitlist technology is a great way for any service-based business to schedule customer appointments and walk-ins alike. A waitlist allows you to schedule clients way ahead of time — regular visits, planned service appointments, monthly appointments. And it also allows you to manage walk-in clients, who are of course far less predictable. So if your nail salon has regular monthly manicure clients along with walk-ins who are trying your salon for the first time, you can include all of these types of visits in the same system. This allows you to fill slow times or no-shows with walk-in clients, and also reschedule late clients or last-minute drop-ins on the fly.
The best part? Nobody has to sit around and wait. Waitlist technology, like the NextME app, allows your clients to monitor their place in line from the comfort of their phones. A simple text message gives clients a link to a custom webpage where they can see their spot in line, in real-time. Another text when it’s almost their turn confirms that they’re coming back, so you can give away their spot if they’ve changed their mind.
How Appointment Waitlists Benefit Busy Businesses
If you’ve run a business in any service industry for any amount of time, you’re probably familiar with the nightmare expense of no-shows. The restaurant industry is a classic example. It’s not uncommon for 10-20% of the reservations on any given night to result in tables that sit empty waiting for fickle diners who are not coming. Knowing the famously thin margins for restaurant businesses, this can be a real problem with a huge impact on the bottom line.
Many restaurant reservations and waitlist platforms exist, but most have no idea how to handle no-shows. NextME, with its simple texts, custom pages, and unobtrusive customer experience, has proven to be a great way to fix the problem. By texting a confirmation to customers just before their reservation is set to begin, restaurant hosts can know in a flash whether it’s safe to give away that coveted Saturday night spot or if the diner who’s reserved it is on the way.
But this technology is not just for restaurants. All sorts of other businesses are finding it to be a perfect option for managing their queues of customers too. In a salon, having just a few large appointments not show up can make or break a stylist’s day. The cost of no-show salon customers can add up quickly, disrupting your stylists’ momentum and leading to disgruntled employees and management difficulties. A strong cancellation policy is a good start, but wouldn’t you rather be able to retain as many appointments as possible, while filling in the empty slots with walk-ins?
Auto Repair shops can face similar issues. Customers notoriously don’t understand the amount of time involved in complex repairs like timing belts. So they may not consider it a big deal when they book an appointment and then miss it. But if you’ve blocked out several hours for your top guys to handle a technically challenging problem, the last thing you want is for them to be standing around waiting for the car to arrive.
Today’s event marketing agencies spend a fortune creating unique customer experiences to help connect consumers with a brand. Elaborate convention booths and pop-up customer experiences are a great way to build a brand’s name and a ton of customer loyalty. But you don’t want to force show visitors to stand around waiting, blocking the way to your booth and generally getting frustrated with the experience before it even really begins.
Instead of eating the costs of dreaded no-shows, choose a solution built to handle them with minimal disruption to your business.
Ready to try it yourself?
For more info about how NextMe can help your business, request a demo or get started for free.