We have seen a lot of new trends in the restaurant industry over the past year or so. Most of them revolve around visibility tactics to let people know A.) You’re here, and B.) You’re serving great food that people want to eat. At a base level, this is restaurant marketing. Different platforms work best for different restaurants, but there are several factors which contribute to that.
Do you have a dedicated social media staff member, or are you dedicating a host/hostess to throwing up some posts in their free time? Are you giving your patrons incentive to share posts about you and give solid reviews? Before you even answer all that, are you maintaining an updated social media presence with which your patrons can connect with and reach you?
The latest tactics shouldn’t revolve solely around the newest craze in social media, but rather what we have established as functional and fruitful. Facebook, Twitter, and Instagram are those core platforms. LinkedIn is also viable and depending on the size and classification of your restaurant, you will be able to source some great talent from the site as well. The main thing here is not overloading yourself with work you cannot handle and letting your social media profiles go long periods without updates.
Incentivize your patrons to leave reviews on your Facebook page (it goes a long way). Host giveaways in exchange for page likes and post shares.
Use Instagram to share HQ images of your restaurant and feed them directly to the Twitter profile.
Focus on improving internal operations and find the right tools to do it. Get rid of the pen and paper waitlist and switch to NextME , the only digital waitlist app that diners themselves won’t need to download and the only one that lets you advertise internally.
NextME allows diners to use their cell phone number to hold their place in line. The app sends out text notifications to confirm they’ve been added to the list, and sends out a direct link to a countdown page which lets them know their place in line. The countdown page allows restaurants to host their menu in digital form but also links to the restaurants social media profiles, and other partnered ads which all help to increase restaurant visibility, table turns and patron satisfaction.
Ready To Introduce A Digital Waitlist App To Your Restaurant Employees?
Have any questions or curious as to what benefits a digital waitlist app like NextME can do for your restaurant? Comment below or reach out to us!
It’s time to say goodbye to outdated pager systems! Try a 14-day FREE trial of NextME and replace your expensive pager system with SMS text!