Running a restaurant and getting customers in the door is not easy. Even popular restaurants are seeing prospects flee towards the exit due to long wait times for a table. NextME’s digital waitlist for restaurant employees is significantly improving the customer’s experience at the front-of-house (F-O-H) and has helped restaurants increase customer retention during wait times.
What’s the secret? Communication. By leveraging mobile technology, NextME makes it easy for restaurants to seamlessly connect and relay to diners their position in line. Taking the guessing game out of waiting has helped restaurants and other businesses drive more sales over the course of three years, and we want to continue to do so by sharing some tips to help your restaurant improve your bottom line.
1. Communicate with Customers Effectively
Communication is key to getting your customers in the door and also getting them to stay. With NextME’s digital waitlist app, restaurant hosts can send guests an automated SMS text where diners can easily track their place in line using a weblink. With a simple text message, customers are engaged with their position in line and reduces their anxiety as it allows them to manage their time back to the restaurant. Two-way texting also allows customers to reply with “1” to confirm their reservation or “2” to cancel without having to call or physically return to the host stand.
2. Increase Customer Retention
Using SMS text as a tool to communicate with your patrons helps increase customer retention by up to 25% during peak hours. Compared to shouting customer’s names one by one off a clipboard, restaurant partners find that their retention rates of waiting patrons increase from 60% up to 90% when using NextME’s app. With NextME, hosts can easily manage your patrons’ expectations in real time, allowing your restaurant to retain more customers during peak hours and drive more sales.
3. Improved Marketing ROI
Using text messages for your restaurant increases the value your restaurant can bring to your customers. NextME’s text message includes a web link that will direct patrons to the restaurant’s mobile marketing page. This page will be styled and branded according to the restaurant’s preferences, such as displaying menus, drink specials and social media pages. Displaying marketing content to waiting patrons increases customer engagement and takes care of patrons when your hosts are too busy checking for table availability. On average, restaurants are getting 20–30 minutes of consistent engagement on NextME’s marketing page.
To learn more about how NextME app can help drive more sales for your restaurant and increase your bottom line, check out our page here.
Ready to introduce NextME to your business? Request a demo from us!