3 Ways Restaurants Can Use NextME’s App to Increase Their Bottom Line

Running a restaurant and getting customers in the door is not easy. Even popular restaurants are seeing prospects flee towards the exit due to long wait times for a table. NextME’s digital waitlist for restaurant employees is significantly improving the customer’s experience at the front-of-house (F-O-H) and has helped restaurants increase customer retention during wait times.

What’s the secret? Communication. By leveraging mobile technology, NextME makes it easy for restaurants to seamlessly connect and relay to diners their position in line. Taking the guessing game out of waiting has helped restaurants and other businesses drive more sales over the course of three years, and we want to continue to do so by sharing some tips to help your restaurant improve your bottom line.

1. Communicate with Customers Effectively

Communication is key to getting your customers in the door and also getting them to stay. With NextME’s digital waitlist app, restaurant hosts can send guests an automated SMS text where diners can easily track their place in line using a weblink. With a simple text message, customers are engaged with their position in line and reduces their anxiety as it allows them to manage their time back to the restaurant. Two-way texting also allows customers to reply with “1” to confirm their reservation or “2” to cancel without having to call or physically return to the host stand.

2. Increase Customer Retention

Using SMS text as a tool to communicate with your patrons helps increase customer retention by up to 25% during peak hours. Compared to shouting customer’s names one by one off a clipboard, restaurant partners find that their retention rates of waiting patrons increase from 60% up to 90% when using NextME’s app. With NextME, hosts can easily manage your patrons’ expectations in real time, allowing your restaurant to retain more customers during peak hours and drive more sales.

3. Improved Marketing ROI

Using text messages for your restaurant increases the value your restaurant can bring to your customers. NextME’s text message includes a web link that will direct patrons to the restaurant’s mobile marketing page. This page will be styled and branded according to the restaurant’s preferences, such as displaying menus, drink specials and social media pages. Displaying marketing content to waiting patrons increases customer engagement and takes care of patrons when your hosts are too busy checking for table availability. On average, restaurants are getting 20–30 minutes of consistent engagement on NextME’s marketing page.

To learn more about how NextME app can help drive more sales for your restaurant and increase your bottom line, check out our page here.

Ready to introduce NextME to your business? Request a demo from us!


Latest Tactics in Restaurant Marketing

We have seen a lot of new trends in the restaurant industry over the past year or so. Most of them revolve around visibility tactics to let people know A.) You’re here, and B.) You’re serving great food that people want to eat. At a base level, this is restaurant marketing. Different platforms work best for different restaurants, but there are several factors which contribute to that.

Do you have a dedicated social media staff member, or are you dedicating a host/hostess to throwing up some posts in their free time? Are you giving your patrons incentive to share posts about you and give solid reviews? Before you even answer all that, are you maintaining an updated social media presence with which your patrons can connect with and reach you?

The latest tactics shouldn’t revolve solely around the newest craze in social media, but rather what we have established as functional and fruitful. Facebook, Twitter, and Instagram are those core platforms. LinkedIn is also viable and depending on the size and classification of your restaurant, you will be able to source some great talent from the site as well. The main thing here is not overloading yourself with work you cannot handle and letting your social media profiles go long periods without updates.

Incentivize your patrons to leave reviews on your Facebook page (it goes a long way). Host giveaways in exchange for page likes and post shares.
Use Instagram to share HQ images of your restaurant and feed them directly to the Twitter profile.

Focus on improving internal operations and find the right tools to do it. Get rid of the pen and paper waitlist and switch to NextME , the only digital waitlist app that diners themselves won’t need to download and the only one that lets you advertise internally.

NextME allows diners to use their cell phone number to hold their place in line. The app sends out text notifications to confirm they’ve been added to the list, and sends out a direct link to a countdown page which lets them know their place in line. The countdown page allows restaurants to host their menu in digital form but also links to the restaurants social media profiles, and other partnered ads which all help to increase restaurant visibility, table turns and patron satisfaction.

Ready To Introduce A Digital Waitlist App To Your Restaurant Employees?

Have any questions or curious as to what benefits a digital waitlist app like NextME can do for your restaurant? Comment below or reach out to us!

It’s time to say goodbye to outdated pager systems! Try a 14-day FREE trial of NextME and replace your expensive pager system with SMS text!

 


What are Restaurants Saying about NextME’s Digital Waitlist App?

What you’ve been waiting for has finally arrived. NextME is the go-to waitlist app for restaurant employees that allows diners to add their cell phone number to hold their place in line. That means no more antiquated pen and paper waitlist for hosts and those yucky, germ infest pagers for diners. While there are other similar waitlist platforms on the market, NextME is different and unique in its own way.

NextME app allows hosts to manage walk-ins more efficiently; all they have to enter is a patron’s name, party size and cell phone number into the digital waitlist and the app will send an automated SMS text to diners to easily access their position in line using a weblink. No mobile app needed for diners to download.

NextME’s digital waitlist makes it easy for restaurant hosts to keep track of their waiting patrons and notify guests with a touch of a button. No more shouting guest names off a clipboard and searching for customers in a crowd. While pagers may seem fascinating for first-time users, their clunkiness is tiresome and they are expensive for restaurants to replace — pagers can cost anywhere from $25 to $100 per device.

Taking the guessing game out of waiting has helped restaurants retain more customers during peak hours by up to 25%. When restaurants use pen and paper waitlist, the average retention rate is 65%. When using NextME digital waitlist, restaurant partners find that their retention rates of waiting patrons increase up to 90%. Providing the position in line has proven to help customers manage their commute back to the restaurant, increasing tables turns for the restaurant.

Below are some testimonials from a few of Chicago’s best on how NextME has helped their restaurant increased their bottom line:

Oiistar— “Our kitchen busy hours get extended.”- Oiistar Restaurant Owner

Kuma’s Corner — “Our table turns are dramatically better and we don’t have as many walk outs which helps increase our revenue.”- Kuma’s Corner Restaurant Owner

Café Selmarie— “It’s like New Year’s Eve waiting for your table!”- Café Selmarie Diner

To read more testimonials, click here!

Ready To Introduce A Digital Waitlist App To Your Business?

Have any questions or curious as to what benefits a digital waitlist app like NextME can do for your restaurant or business? Comment below or reach out to us!

It’s time to say goodbye to outdated pager systems! Try a FREE 14-day trial of NextME and replace your expensive pager system with SMS text.

If you’re a diner, no need to download the NextME app. Let us know your favorite no advance reservation policy restaurant and we’ll send you $50.00! Here’s a link to referral program.

Happy Waiting,

The NextME team